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How to perform a year-end social media audit
Emma Fitzpatrick MarketingThe end of the year is quickly approaching. As you're striving to reach your sales goals for the holiday season, be sure to plan for 2016 as well. After all, you want to enter 2016 knowing you've got the best marketing plan to grow your business. You should even be able to prove why your plan will work using your company's data.
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Heard above the noise: Back to the basics for content marketing
Randall Craig MarketingAre you one of the marketers who has recently jumped on the content marketing bandwagon? The theory is that if you put more content out there, prospects (clients, job candidates, members, etc.) will find it, self-identify and then beat a path to your doorstep.
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What can you do when social media opinions…
Brie Ragland Business Management, Services & Risk ManagementPro-gun or anti-gun. Pro-life or pro-choice. Conservative or liberal. Pepsi or Coke. Kylie or Kendall. There are many important choices to make in life, and these days most people are loud and proud on social media about those choices.
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Your secret marketing weapon this holiday season: Instagram ads
Emma Fitzpatrick MarketingAs the year winds down, it's clear Instagram is the social network of 2015. From December 2014 to September 2015, Instagram added 100 million active monthly users, growing its network by 33 percent in less than a year.
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Webinar recap: Becoming a sleuth in online research
MultiView Association ManagementThe Internet is the biggest library of data of all time. Buried within it is information that can help improve business development, provide competitive intelligence, investigate potential fraud, and provide historical proof of claims.
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Business buzzwords: Get to the bottom line
Paul Zukowski CommunicationsRemember the first time you heard the term "bottom line"? You may have wondered, "The bottom of what?" I first heard "bottom line" in a college-level accounting class, and it made obvious sense: once you add up all a company's assets and subtract its liabilities, that number is the last line on the balance sheet. You've reached the so-called bottom line, which will reflect either a profit or a loss.
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Big data needed for better law enforcement work
Bambi Majumdar Law Enforcement, Defense & SecurityIf the police are expected to fight crime effectively, then they need more than the traditional ammunition. They need better information at their fingertips, which means they should have big data at their disposal. Inadequate data not only hampers police work but also endangers the life of the citizens.
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Avoid headaches in 2016 as employees embrace new mobile devices
Paul Starkman Business Management, Services & Risk ManagementThe bring-your-own-device trend continues to gain traction in the workplace as employees increasingly want to use personally owned electronic devices for work. The BYOD trend has also led to increased employer concerns about technology, device damage and the impact of new wearable technology brought to the workplace. In order to address all of the concerns and keep pace with new advancement in technologies, software and devices, companies need to be proactive and have an up-to-date, robust technology policy.
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RIP comment sections: A eulogy for a cornerstone of online journalism
Ryan Clark CommunicationsFor an online journalist, it feels like an uphill battle when trying to create content that will both draw readers and inspire conversation. So it was with great confusion I discovered the click-drawing power of the comment section was not only dying down, but being removed from many of my favorite websites.
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How to use YouTube for effective video marketing
Mayur Kisani MarketingYouTube is the second-largest search engine in the world, which means that it has immense marketing potential for companies and brands. Here's how companies and brands can effectively leverage these numbers to reach more of their target audience.
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