-
Crafting a great marketing text message
Bob Bentz MarketingIn the 21st century, a phenomenon occurred in the United States and the world. A mobile phone began appearing in nearly every pocket and every purse of every person old enough to own one. Never before in the history of technology had one device become the centerpiece of our lives.
-
How much longer will America say ‘no way’ to Huawei?
Ross Lancaster Science & TechnologyOf the world's three largest smartphone makers, two — Apple and Samsung — are ubiquitous to the American consumer. Other brands, such as LG, have their phones, but Apple's iPhone and Samsung's Galaxy lines are well recognized as both the best and most popular in the American marketplace.
-
How Facebook’s new Reactions will affect your business page
Emma Fitzpatrick MarketingFacebook is officially embracing and integrating the emoji into their platform. This new addition will without a doubt affect how your brand monitors content. Facebook Reactions may even change the type of content you post.
-
Pay-TV providers are finally tuning in to cord‑cutting trend
Ross Lancaster Science & TechnologyIn today's Internet-centric world, the rise of "cord cutting" — people canceling their cable subscriptions in favor of digital, Internet-based services — has been a projected widespread trend for the better part of a decade. In response, cable providers themselves are beginning to bring Internet packages to the marketplace.
-
Is Snapchat growing bigger than Facebook?
Emma Fitzpatrick CommunicationsOver the course of the last year, Snapchat's growth has exploded. As a quick refresher, Snapchat is a mobile app in which you send videos and pictures to friends that disappear shortly after they're sent. The photos and videos are raw, authentic and minimally edited, making it incredibly refreshing for users accustomed to Instagram's endless filters.
-
Business buzzwords: Phrases can become too popular
Paul Zukowski CommunicationsSometimes a colorful buzzword (or phrase) becomes so popular "nobody goes there anymore" as baseball legend Yogi Berra once said about a restaurant. Or at least you should resist going with the stampede.
-
Why you have to try Facebook’s newest ad option — Canvas
Emma Fitzpatrick MarketingFacebook executives know more users than ever are accessing their site on mobile. They also have the data to prove that visually-driven content performs better. These two major phenomena are affecting how we communicate and read online — and show no sign of slowing down.
-
Here’s how to craft the perfect email
Emma Fitzpatrick MarketingYes, they got your email. That much we know. The average office worker sends or receives 121 emails a day, according to a recent report from the Radicati Group. Chances are they opened it as well since Americans have a penchant for checking their emails 'round the clock. 42 percent of Americans check their email in the bathroom, 50 percent check email while in bed, and 18 percent check their email while driving, Adobe found.
-
Can Twitter change its reputation as a haven for trolls?
Ross Lancaster CommunicationsThe present is not a particularly good time for social media service Twitter. Its value has plummeted in the past year, its stock price has steadily fallen since its November 2013 initial public offering, and its C-suite offices have seen revolving doors in recent months.
-
The role of the middle manager
Betty Boyd Business Management, Services & Risk ManagementMiddle managers are the mainstay of an organization and are the glue that binds an organization together. However, middle managers are often overlooked when there are promotions within a company. So how can the middle manager be supportive, and still get ahead in this competitive environment? The middle manager has to be creative.
All Communications Articles