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ABC’s ‘Blood and Oil’ misses the mark on the shale boom
Lucy Wallwork Natural Resources"Sometimes you have to play dirty to get filthy rich," announces the trailer for the new primetime show "Blood & Oil," which premiered Sept. 27 on ABC. But "Blood & Oil" is a somewhat-mistimed pop culture take on the boom towns springing up as the shale revolution has gained speed.
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Join Periscope to authentically connect with your customers
Emma Fitzpatrick MarketingPeriscope's initial live stream competitor, Meerkat,seems to be falling to the wayside. Meanwhile, Periscope is gaining more momentum. Launched in March, Periscope now has more than 10 million active accounts, and more than 2 million of those users log in daily.
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How small businesses can use social media to increase sales
Mayur Kisani RetailConsumer shopping behavior has evolved rapidly. Shopping online on mobile devices is the new norm and is preferred to physically visiting a retail store. Capitalizing on this trend, most social platforms have — or are in the process of incorporating — a "buy button" and more features that favor e-tailers.
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Webinar recap: 20 reasons why you shouldn’t invest a penny in social…
MultiView Association ManagementToo often, associations (and their members) jump on the social media bandwagon, only to find out that it is a waste of time, and that viral, community, engagement and ROI are buzzwords at best. Find out why diving into social media may be the worst marketing decision you ever make.
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Infographic: Follow these tips for marketing on LinkedIn
Kaylee Nelson MarketingWe all know about the popularity of social media marketing, but have you noticed the desert of abandoned company pages? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important.
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How to use guest blogging to your business’s advantage
Emma Fitzpatrick MarketingBloggers can do amazing things for your business. They can connect you with new potential customers, increase your social following and result in a big sales bump. So, offer bloggers another benefit besides product samples. Ask them to write a guest blog.
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Infographic: Follow these tips for marketing on Twitter
Kaylee Nelson MarketingWe all know about the popularity of social media marketing among businesses and organizations. But have you noticed the desert of abandoned company pages created out of FOBO (fear of being offline)? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important. But knowing what kind of presence to establish can be an understandable challenge.
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3 iPhone developments Canadians should consider
Katherine Radin Science & TechnologyWith millions of iPhones preordered worldwide, Apple's launch of the iPhone 6s and iPhone 6s Plus has techies, retailers and consumers buzzing with speculation. Articles investigating the end user's experience have flooded the Web with speculation. How will 3-D Touch change our lives? Why didn't they address battery lifespan? How will iOS 9 differentiate itself from iOS 8?
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Infographic: Follow these tips for marketing on Facebook
Kaylee Nelson MarketingWe all know about the popularity of social media marketing among businesses and organizations. But have you noticed the desert of abandoned company pages created out of FOBO (fear of being offline)? You know, the ones that haven't been updated since May of 2012.
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Everything you need to know about Instagram’s new ads
Emma Fitzpatrick MarketingAnd, just like that, Instagram ads have gone from an experiment for elite brands to a new tool available to all companies. Yep, Instagram has rolled out its new advertising platform for most brands. How the introduction of ads will affect the organic reach and engagement of the Instagram community stands to be seen. For now, though, early-adopter brands are reaping the benefits of being one of the first to try Instagram ads.
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