Benoit Gruber

Benoit Gruber joined Sage in 2008 and has been VP of corporate communications and brand for Sage Enterprise-Market Europe and Sage ERP X3 since October 2013. He leads, defines and implements the strategy of corporate and digital communication in cohesion with the overall business strategy. Benoit acts as a spokesperson and an expert in solution with opinion leaders, analysts, press and customers. Prior to working at Sage, Benoît worked at SAP (from 2000-2008), where he held a variety of marketing and product management positions.

Articles by Benoit Gruber

• Tips for conducting business across continents

  Thursday, July 30, 2015

  If you're looking to conduct cross-continent business, know that you can, but the task is not easy. Managing one location has its own challenges, like keeping up with all of your departments — human resources, sales, marketing and the like. Now, think about doing that, but all over the world where there are different time zones, cultures and expectations.

• How to turn a one-time buyer into a lifetime buyer

  Tuesday, June 16, 2015

  Customer service — both good and bad — has a long-lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand. With online purchases and competitor information easily available, a business's time frame to please customers during the purchasing phase is short.

• You can learn from these 4 examples of excellent customer service

  Tuesday, May 26, 2015

  ​Think about a time when you received amazing customer service. Now think about how rare it was that you experienced that level of customer service. In this day of social media and the omnipresent "review" of businesses and services, you would think companies would do their best to provide top-notch customer service at every turn. Yet it's surprising how few companies really take the time and effort to provide outstanding customer service that will increase customer loyalty.

• Is technology actually slowing us down?

  Monday, April 13, 2015

  ​Welcome to the Digital Age. Gone are the days of typewriters, Polaroid cameras and rotary phones. Computers, digital cameras and smartphones have not only replaced their prehistoric counterparts in our ever-advancing technological world, but they are seemingly as much a necessity to one's survival as food and clothing.