-
Google Fiber challenging rival ISPs prior to FCC showdown
Ross Lancaster Science & TechnologyThe reach of Google's ultrafast Internet service, Google Fiber, has been something like a critically acclaimed independent movie with a limited geographic release: highly praised, yet highly limited to the general public to experience.
-
When it comes to creating connected devices, keep it simple
Ryan Clark Science & TechnologyCompanies marketing connected devices to consumers should remember one point: the less complicated the better. Consumers gravitate toward the simple and convenient, as well as products that ensure privacy and security. Connected devices that can provide these attributes, while also presenting the connectivity promised by the Internet of Things will prove invaluable to consumers and profitable to tech companies.
-
6 tips for fast text formatting in Microsoft Word
Joe Latta MarketingFor nearly 25 years, Microsoft Word has been the dominant word-processing application in the business world. But according to data from Microsoft's Customer Experience Improvement Program, today's professionals rarely use Word to its full capacity. In fact, they found that of its more than 1,200 functions, just five (paste, save, copy, undo and bold) account for nearly one-third of all function use.
-
Digital distractions: Will last year’s deadly trend follow into 2015?
Christina Nava Science & TechnologyWith technology constantly evolving around us, it's easy to see how our world has become overrun with distractions. These days when you read the news, it's common to come across stories about people who have died either texting while driving or taking a selfie moments before some kind of accident occurs.
-
Get more media coverage for your brand with these 4 proven tricks
Emma Fitzpatrick MarketingNo doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic and social media followers.
-
Windows 10 looks to erase the mistakes of Windows 8
Ross Lancaster Science & TechnologyIn late October of 2012, Microsoft debuted Windows 8 after a whopping 1.2 billion hours of user testing. Then-Windows chief Steven Sinofsky said upon its release, "This is the best release of Windows ever." The tech world and consumers didn't agree. Before the start of 2013, Sinofsky had left Microsoft.
-
How to give your customers the ‘Netflix experience’
Jessica Taylor Science & TechnologyBig data is not just a buzzword anymore, but a new tool for business life — one that requires having strategies in place for managing large volumes of both organized and unorganized data. With the reality of big data comes the challenge of analyzing it in a way that brings real business value. During Data Innovation Day on Jan. 22, data scientists, technologists, civic leaders and other experts discussed how data-driven innovation is helping to grow the economy and create a better world through the "Netflix experience."
-
The secret to a more productive intern
Carol Heiberger Business Management, Services & Risk ManagementAre you looking forward to the new intern's arrival? There are so many things that you'd like her to do. In your vision, she does more than run for coffee and make the copies. Look at your to-do list: write copy for the Facebook posts, check on the social media chatter, identify new features and functions that would be useful for the millennial customers, edit the videos ...
-
Is your business making these common Facebook mistakes?
Anna Wickham MarketingYour business's Facebook page and your personal Facebook page may look similar, but they are a lot more different than you think. One of the mistakes we often see is businesses using Facebook as they've always used it for their own personal profile.
-
A LinkedIn profile makeover doesn’t need to say, ‘I’m…
Hank Boyer CommunicationsTake a long look at your LinkedIn profile. Kinda sparse? Doesn't stand out as anything special, just more of the same old, same old? Too few connections to be a player? A fuzzy selfie and a 3-5-word description for each section heading?
All Communications Articles