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Social media changes to keep in mind for 2015
Mayur Kisani MarketingSocial media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial changes to its algorithm, which reduced the organic reach of business pages.
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5 proven tips for sending emails that close sales
Marc Wayshak CommunicationsSending emails is an integral part of selling in today's world. But at a time when prospects are receiving hundreds of emails every single day, it is easy for yours to get lost in the crowd.
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How do executives learn the vocabulary of their business?
Carol Heiberger Business Management, Services & Risk ManagementVocabulary is how we communicate with one another. It's how we recognize competence; it's how we judge credibility. Yet every industry, every company, every project has its own jargon.
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Selling in the new relationship economy
Jared Kligerman Business Management, Services & Risk ManagementWe often hear that history repeats itself. Some recent examples include: '60s funk rifts in Daft Punk's newest album, '70s fashion of bright, fun patterns, "vintage" filters for photographs, and the return to locally sourced produce. The business world is experiencing this as well.
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Develop attainable business resolutions to resonate year-round
Ellyn Caruso Business Management, Services & Risk ManagementAs the calendar year draws to a close, it's beneficial to establish goals and set in motion a series of attainable business resolutions as we leap into 2015. Resolutions are typically lists loaded with specifics that quickly fall off the radar.
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Thinking about a mobile website? 3 types exist, but only 1 is worthwhile
Randall Craig CommunicationsIf you use the Web on a mobile device, do you ever get frustrated by a site that forces you to pinch-and-zoom to read the content? Or a mobile website that seems to hide what you think is key information — like the street address and phone number?
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4 Black Friday and Cyber Monday trends affecting holiday shopping
Emma Fitzpatrick RetailBlack Friday, Small Business Saturday and Cyber Monday — no matter what you call it, the 2014 holiday shopping season is officially in swing. More brick and mortar stores were even opening their doors a day early on Thanksgiving, which certainly caught the eye of shoppers and critics alike.
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The anti-Facebook revolution begins
Emma Fitzpatrick MarketingA few months back, Princeton researchers made a prediction that Facebook will lose 80 percent of its users between 2015 and 2017. With 2015 rapidly approaching, the anti-Facebook sentiments remain: too many ads, not enough organic reach, and too many complaints about the ever-changing privacy policy.
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Video: A timely, terrific marketing tool for green industry pros
Fred Berns Facilities & GroundsDuring a drought years ago, a garden center owner in Colorado Springs, Colorado, mentioned a soil nutrient product during a news segment on a local TV station. Within a few days, his center sold more than 300 bags of that product. It was, Mike Spencer recalled, proof-positive of the power of video exposure.
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Use of cloud, mobility and big data growing, but security is a concern
Scott E. Rupp Science & TechnologyFindings from Dell's first Global Technology Adoption Index have uncovered a plethora of data that provides a number of key insights into how organizations are approaching security, cloud, mobility and big data to drive their businesses. The results include responses from more than 2,000 global organizations who overwhelmingly say that security is the biggest concern in IT solutions.
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