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Taking advantage of the speed of today’s business world
Randall Craig MarketingThe world is changing. It's getting smaller. Ironically, the smaller it gets, the more choice there seems to be. Entire industries are being collapsed: The music industry, the book publishing industry, and the newspaper industry are just a few that are in complete disarray.
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3 keys to make change stick
Adrian Davis Business Management, Services & Risk ManagementAs a keynote speaker, I'm often called upon to help an organization's employees reframe the changes they are undergoing, and to move them from a sense of angst and confusion to a sense of purpose and conviction. Bringing in an outsider is helpful because your employees want to know that others have gone through similar experiences, and they are eager to learn from the experiences of others.
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Getting past gatekeepers to reach high-level decision-makers
Marc Wayshak MarketingAt one time or another, all salespeople have been confronted with the dreaded gatekeeper — that office assistant or administrator who intercepts sales calls, blocking you from talking to the high-level prospect you want to reach.
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Timing is critical in social media: A lesson from Chrissy Teigen
Linchi Kwok CommunicationsNobody knows from exactly when social media became the primary source for "up-to-the-second" news, but everybody recognizes the power of social media in communications. Twitter is one of the most powerful tools where people receive news updates. According to Twitter's official website, there are 271 million monthly active users on Twitter, and the website publishes 500 million tweets per day.
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Twitter aims to spread its wings with new Fabric platform
Ross Lancaster Science & TechnologySome of the biggest brands in tech started out as a single website with a single purpose. Google was once hardly ubiquitous in mobile, cloud services and advertising. Yahoo also started as a search engine before becoming a content giant. Facebook was limited to only college students in the Boston area shortly after it began.
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Media hype: Have you jumped on the bandwagon?
Jessica Taylor CommunicationsMass media is a substantial power in modern culture, especially in America. We live in a mediated culture — where news both reflects and creates the culture. Our society is continuously bombarded with messages from a multitude of sources promoting not only products, but moods, attitudes and a sense of what is and isn't important in the world.
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Free publicity: How to get quoted and promoted in the media
Fred Berns Facilities & GroundsThe best advertising that green industry professionals can't buy is free publicity. And the opportunities to get that publicity are abundant. As lawn and landscape, or garden center or nursery professionals, you have what the media needs: insights about timely and topical subjects that readers, viewers and listeners care about a great deal.
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Writing the letter that gets you more referrals
Jeffrey Dobkin MarketingWhat's the best way to get more referral business? It's by writing a thank-you letter. Here's how it works: First, you get a referral. I know — I'm as surprised as you are, but sometimes it happens. Someone liked you, and somewhere down the line they passed on some good words to a new customer or prospect who calls you.
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Can a business block consumers’ mobile Internet access?
Linchi Kwok Travel, Hospitality & Event ManagementEarlier this month, Marriott International was fined $600,000 after the company was found blocking people's Wi-Fi networks from their mobile service providers in an event held in the brand's Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.
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Your promotional bio: Is it a boon or a bust?
Fred Berns CommunicationsMany of the people who need to know you, don't. Your prospects don't. Your website visitors don't. Even your clients don't. That's because, if you're like most business professionals, your promotional bio undersells you and fails to give credit where credit is due. Problem is, you can't effectively sell your services and products unless and until you can sell yourself. The personal sale is the most important sale you ever make.
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