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The other side of emails — Should you get personal?
Jessica Taylor CommunicationsTo say that customer service is the core value of a company is an understatement — especially in the business-to-business (B2B) world. The success of any B2B relationship centers mainly on client relationships. With successful relationships, clients are able to see their partner as a trusted one — specifically when partners are able to differentiate themselves from the competition.
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Be careful: Others can see right through your passions
Paul Zukowski CommunicationsAs a reporter on the prevalence and misuse of business buzzwords, I am both delighted and appalled to present two terms that sound important and suddenly seem to be required business speech, yet may mean very little. I am referring, of course, to transparent and passion. It's to the point where one could say that business people seem to have developed a passion for transparency.
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RIP Vine — What that means for you and for Twitter
Emma Fitzpatrick CommunicationsVine, the app that featured 6-second videos played on looped, is officially dead. Well, almost. Right now, nothing is happening to the app or your videos on Vine. But the mobile app will be discontinued and shut down soon.
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Are the Kardashians to blame for America’s cyberbullying problem?
Julie Bernhard EducationOnline feuds played out between celebrities consistently grab headlines. The Kardashians are notorious for engaging in arguments for public consumption, with one of the more recent quarrels between Kim Kardashian and Taylor Swift dubbed as the biggest celebrity feud of 2016.
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Which social media management tool is the best?
Lilach Bullock CommunicationsWith so many social media management tools to choose from, finding the ideal one for your needs can be complicated. Does it have the features you're looking for? Is the tool easy to use? Will it help you become more productive, while also helping you save time?
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Start taking orders and booking appointments on your Facebook Page
Emma Fitzpatrick MarketingFacebook's 1.5 billion users certainly do more than scroll through their news feed — liking another artful food pic or watching the third cat video of the day. Now, the social network is proving its power beyond conversation. Facebook has been testing ways to not just cultivate and engage their community, but to inspire them to action.
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Design on demand: Just a matter of time?
Michael J. Berens Interior Design, Furnishings & FixturesUntil recently, living the good life was about having it all: the clothes, the jewels, the cars, the house, the yacht, the private jet — whatever. All that is changing. Today, living the good life is not about possessions but about possessing, having what you want when you want it, but not owning it. Status now comes not from what you have but who you are and what you do. It is a trend that is already driving a decline in the purchase of luxury goods and reshaping services catering to wealthy consumers.
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What you missed: The latest updates on each social platform
Emma Fitzpatrick CommunicationsIf you have a smartphone, you check Facebook about 14 times a day. But that was back in 2013. Back then, in 2014, we only looked at our phone about 33 times a day. Now, that number has grown to 46 times a day — a 40 percent increase from just two years ago. Likely, we check Facebook — and other social platforms — much more often than 14 times a day.
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Want to write like a pro? Bookmark this page
Hank Boyer CommunicationsRemember Cliff Clavin, the loveable mailman from the old TV sitcom "Cheers"? He was always confusing his words along with his facts. Unfortunately, some of us have Cliff Clavin moments when it comes to our word choices, too. A homonym is a word that sounds roughly the same as another word, but is different in meaning. Here are some commonly confused homonyms that sound the same but are often confused.
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Webinar recap: Building a collaborative culture 2.0
MultiView Association ManagementWhy is it no surprise when a transformative new system (CRM, SharePoint, etc.) leads to disappointment? Or that people are resistant to its use? To effect real change and to be competitive in the marketplace requires powerful new systems — and a collaborative culture. This session provides practical tips on how to build that culture.
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