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3 things the Rio Olympics taught us about media consumption
Emma Fitzpatrick CommunicationsIn four years' time, much changes — especially in the realm of digital and media innovations. And every four years, the Summer Olympics give us a chance to see those innovations in action. In 2012, Facebook had just gained its billionth user, and Snapchat had only been live for a few months. Video streaming was beginning to gain substantial momentum. Netflix had 29.4 million streaming-only users.
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The 5-step check to create better content on all social platforms
Emma Fitzpatrick MarketingEach social platform has its quirks and secret tips for better performance. But the heart of what makes great content stays constant — regardless of platform. Implementing a few, small tweaks when you're creating content and writing copy for your brand's social media makes a big difference.
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Instagram allows users to filter and censor comments
Emma Fitzpatrick CommunicationsAs your Instagram audience continues to grow, you'll likely encounter a problem you may not have considered: an influx of hateful remarks or comment spam. Yes, there will still be followers who comment and authentically engage with your content. But, they'll likely be harder to find amid a flurry of users begging you to "follow me" or "like back." Generally, they don't want your account to follow back or view their profile. Instead, users like this are taking advantage of your extensive audience and promoting their account.
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The beginner’s guide to SMS marketing
Sophorn Chhay MarketingCommunicating with consumers should be as easy as communicating with friends — using a simple text. With a 98 percent open rate, text messages are almost guaranteed to be seen.
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Is Instagram the new Snapchat?
Emma Fitzpatrick CommunicationsIf you've opened your Instagram account this week, you may have noticed something looked different but familiar. Instagram introduced its newest feature: Instagram Stories. In short, it's Instagram's version of Snapchat. The interface and elements of Instagram Stories look nearly identical to Snapchat.
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Improving your social media member service
Randall Craig Association ManagementMany organizations struggle with setting up a social media (or email) response strategy. How can you trust front-line staff to answer properly, if they don't know the policies? How can you have a consistent response, no matter who responds, or when? And how do you minimize service costs, while maintaining service quality?
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A round of buzzwords from poker? Deal me in
Paul Zukowski CommunicationsWherever our forefathers went in the 1800s, poker followed — from Mississippi riverboats to the California gold rush to the tumult of the Civil War. Poker is America's card game, rising from rough and tumble beginnings to world prominence.
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5 ways to destroy trust
Hank Boyer Business Management, Services & Risk ManagementTrust is confidence in someone or something, believability; the opposite of suspicion and distrust. Consider the words of Gandhi about the topic of trust, "The moment there is suspicion about a person’s motives, everything he does becomes tainted." The day-to-day experiences people have with you go a long way towards establishing your reputation as someone who can (or cannot) be trusted. The degree to which people trust you will cause your career to flourish — or languish.
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Highlighting the educational technology coach
Brian Stack EducationFor the last decade or more, educational technology has been one of the hottest trends in American schools. While teachers are eager to make use of technology tools that can help them engage their students at deeper levels, it can be stressful to keep up with all that is happening in the ed tech world. As a classroom teacher, how do you decide what technology tools to use? When will you find time to learn how to use them effectively? Teachers cannot and should not be left to answer these questions on their own. For this reason, many schools are turning to the assistance of technology coaches.
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How does your brand’s email marketing stack up?
Emma Fitzpatrick MarketingIBM's annual Email Marketing Metrics Benchmark Study is hot off the presses. For email and digital marketers alike, it’s one of the best times of the year. This year’s report includes data from over 3,000 brands and 750 companies. Plus, it highlights opportunities you may be missing or not investing enough resources in. See how your brand’s email marketing stacks up to others by learning the biggest insights and takeaways from this year’s report.
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