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Now is the perfect time for your brand to join Snapchat
Emma Fitzpatrick MarketingIf you've previously thought Snapchat to be a social network used only by teens, it's time to change that mindset. As of June, Snapchat has about 150 million daily active users, according to Bloomberg Technology. To put that in perspective, Twitter has fewer than 140 million users logging in daily.
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Can exceptional customer service be delivered through email?
Jessica Taylor CommunicationsCustomer service is not about face-to-face communication anymore — we've gone digital. There's no doubt consumers enjoy communicating through technology. The term "customer service" usually describes individuals who are in a support role in their company, but I'm here to tell you otherwise. Unless you don't communicate with anyone during your day-to-day work life, then you're in a customer service role.
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Facebook’s organic reach declined 42 percent. How do you fix it?
Emma Fitzpatrick MarketingIf you feel like your Facebook posts haven’t been reaching as many eyes as they used to, well, you’re right. A new study confirmed what many businesses suspected. After analyzing over 3,000 Facebook pages, researchers found the organic reach of posts dropped 42 percent. As such, brands are having an increasingly difficult time connecting with their customers on Facebook. Many are starting to depend on promoted posts or social ads to amplify their message.
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Differentiate yourself from the competition
Kelly Sharp Business Management, Services & Risk ManagementRecently, I had my very first experience with a ride-sharing app. All I had to do was download the app to my phone and register for services. Within minutes, the driver, who was personable and timely, arrived at my location and took me to my destination. Now, when I say ride-sharing app, did you automatically assume Uber? Well, that's why differentiation is important between businesses.
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Taking a personal inventory
Betty Boyd Business Management, Services & Risk ManagementFrom time to time, we all have to do a personal inventory. This can be a very hard concept for some, and is usually dreaded by all. But, there is a tool that businesses use in doing their own inventory: SWOT analysis. SWOT looks at strengths, weaknesses, opportunities and threats, and can be used for personal improvement. Your personal inventory will give you an advantage over others, helping you determine and accomplish your goals — both in and out of the workplace.
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Finding freedom as a project manager: Aligning your work with your core…
Michelle LaBrosse Business Management, Services & Risk ManagementAfter studying systems dynamics modeling for three decades and from first-hand experience, I’ve realized when you establish several key core values, you can create an entire self-replicating system for your organization. Identifying those core values that drive your own leadership style as a project manager will help you thrive through times of change in your organization, and, most importantly, will give you enormous freedom to develop into the unique style of leader you want to be.
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Perks and pitfalls of Periscope for meetings and events
Andy Sharpe Travel, Hospitality & Event ManagementYou've probably heard about Periscope, a live-streaming app that lets you broadcast video from your phone as it's being shot, free of charge. Yes, free of charge. This has huge implications for the meetings and events industry, as until now you needed a substantial budget to do any live streaming. Now we have an easy-to-use tool to "teleport" people in that can't be with us in person, crowdsource content and help market our businesses and events.
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Meet the new Instagram — Built for business
Emma Fitzpatrick MarketingInstagram has been hearing your company's wish list — and making it come true. Just a few months ago, the platform added the ability to switch between multiple accounts. That change was just the start. Brace yourself: Instagram is unleashing a whole new slew of tools and features for businesses.
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The power of response in email communications
Jessica Taylor CommunicationsImagine asking someone a question face-to-face and they either a) never acknowledge the question or b) respond several hours after the fact. Many would construe said behavior as rude or dismissive.
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3 best social media monitoring tools for your business
Emma Fitzpatrick MarketingSocial media offers your brand the best of both worlds. You get to talk, grow and connect with your audience. Plus, you get to listen to what they say to and about you. Creating and engaging with fans is where brands spend 90 percent of their time. Yet you can learn just as much from listening to the feedback, reviews and overall chatter about your company online.
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