All Communications Articles
  • Networking for pharmacists 101

    Jason Poquette Pharmaceutical

    I sometimes ask my pharmacy students what they think will be the most important thing to help them reach their own career goals as a pharmacist. Is it the school you went to? Is it the degree(s) you obtained? How about residencies or certifications? In a previous article, I discussed the various types of pharmacy "add-on" degrees that pharmacists can obtain, along with the merits of each. But I would like to suggest that although certain add-on degrees may be good and necessary to reach some specific career goals you may have, there is actually another tool that may be even more important.

  • How women in trucking undervalue themselves (and how you can stop)

    Elizabeth Kraus Transportation Technology & Automotive

    We all have the opportunity to be part of the generation that raises awareness and erases any gender gaps that exist in the trucking industry. Studies show that women undervalue themselves and underprice their business services compared to male counterparts. Here are some ways women in trucking and logistics roles can be aware of this tendency and work to reverse the trend.

  • How to keep political talk in the office in check

    Candice Gottlieb-Clark Business Management, Services & Risk Management

    Politics may be something we all talk about in the office — but in an election year, particularly this election year, the expression takes on a whole new meaning. Strong opinions and reasonable criticisms of both major-party nominees can cause employees to polarize. Even employees who typically get along may find themselves involved in tense discussion, or worse. The best strategy for keeping these office politics at bay is to get in front of them and plan ahead, as much as is still possible.

  • What does the association of the future look like?

    Robert C. Harris Association Management

    Does anybody know what the association of the future looks like? At the Institute for Organizational Management, offered by the U.S. Chamber of Commerce Foundation, I have the opportunity to teach — or facilitate — a class entitled "Strong Associations for the Future." The elective is described as an environmental scan of challenges, opportunities and resources to better position organizations.

  • Navigating a sea of words: An assessment of academic conversation

    David Irwin Education

    The use of structured academic conversation in the classroom is becoming more sophisticated. However, many teachers are still unsure about how to assess the quality of the conversations. How do we know the students are talking about germane content, addressing the questions presented, and using the academic language skills targeted for that lesson? As with any lesson, we need assessment to know whether re-teaching is required, or if we can move on to new skills and content.

  • Tell your members what to say (but be careful)

    Mark MacDonald Religious Community

    The power of good communications is the ability to get people to understand the "main" benefit of something so they’ll share it. It’s what you want to be known for. Want people to come to your church? Tell your members what to say. Plant into their minds the key benefit of attending your church, and something that’s compelling enough to get someone else to try your house of worship. If you don't say it for them first, each will be tempted to say different things.

  • Facebook Live is growing — here’s what you need to know

    Emma Fitzpatrick Communications

    Three months after the rollout of Facebook Live to all its users, the new tool is catching on quickly. Within the last week alone, Facebook Live videos have dominated the news cycle. Seemingly ordinary individuals across the country have captured footage of monumental events, from the death of Philando Castile and the Norfolk, Virginia, shootout to the military coup in Turkey.

  • Get your site right and turn your website woes into wows

    Fred Berns Communications

    ​If your company's website isn't attracting the traffic and business it could be and should be, consider the content. Is your website copy captivating and compelling? Or, in contrast, is it wordy and weak? That's a pivotal issue, considering that yours is one of a billion websites vying for attention at a time when the attention span is limited. The average visit to a website today is estimated to be only four seconds and two clicks.

  • 3 lessons your business can learn from Pokemon Go’s success

    Ross Lancaster Science & Technology

    Of all the world's companies that produce, develop or market video games or video game consoles, none is more iconic than Nintendo. Originally founded as a playing card company in Japan in 1889, the company became a worldwide household name beginning in the 1980s, with the introduction of the Nintendo Entertainment System (NES).

  • Facebook Live introduces community standards following graphic videos

    Emma Fitzpatrick Communications

    Social media has changed the way we communicate, how we consume the news, and most recently, how we tell our most crucial stories. Citizen journalism has now advanced to the next level with live streaming.