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4 ingredients to successful mobile marketing automation
Sophorn Chhay MarketingWhen you're trying to implement inbound marketing for B2B customers, mobile is perhaps the single most important platform to target. Studies show businesses without a strong mobile presence fall in search ranking, enjoy less mobile traffic and have a higher average bounce rate. Beyond that, a majority of people in the United States own a mobile phone, and 90 percent of all smartphone owners use their phone for prepurchase activities.
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Why you’ll soon encourage employees to spend time on Facebook
Emma Fitzpatrick CommunicationsRight now, whether you like it or not, your employees are wasting massive amounts of their workday. 89 percent of workers in a recent Salary.com survey admit to spending time at their job on tasks not related to work. 62 percent of those employees waste between 30 and 60 minutes, while 10 percent waste between 4 and 5 hours every day.
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Smartphone security checklist: Why passwords are not enough
Adam Ferraresi Science & TechnologyWhenever you buy a new device, one of the first things you should be thinking about is how to protect it. Unfortunately, cybersecurity doesn't always cross our minds, though the internet provides us with enough reasons to fret about our security daily.
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3 easy ways to amplify your content on Instagram
Emma Fitzpatrick MarketingSnapchat is the fastest growing social network out there right now. But Instagram rivals Snapchat's rapid, double-digit growth — and has a much larger audience. This summer, Instagram surpassed a huge milestone. The platform officially had 500 million users, up 100 million users in just 10 months. Of those 500 million, 300 million use Instagram daily. Snapchat, on the other hand, has an estimated 150 million daily active users.
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Tune in now to Twitter on your TV
Emma Fitzpatrick CommunicationsYes, Twitter started as a social network — way back in 2006. But now Twitter wants you to think of it more as a news source with a social component.
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The next big social platform your business needs to embrace
Emma Fitzpatrick MarketingFacebook made a seemingly minor change last week that has big implications for your brand. Specifically, Facebook announced a new update to its Messenger app: Instant Video. Now, you can add short, instant videos to messages. While Facebook Messenger already added video calling last year, Instant Video is different.
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Game-changing innovation grinds to a halt in mobile phone industry
Ross Lancaster and Kaylee Nelson Science & TechnologyThere are few — if any — days on the tech world's calendar that are more anticipated or followed than Apple's semiannual Apple Events. Live-blogged by many major tech sites and followed by millions of fans around the world, the events showcase Apple's newest product lines and updates to existing product lines. On Sept. 7 in San Francisco, the tech behemoth unveiled its second-generation Apple Watch and the iPhone 7.
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Find your match: Which social network should your business use most?
Emma Fitzpatrick CommunicationsEvery week, it seems a new social platform, tool or improvement pops up. Just in last few weeks, Instagram introduced "Stories," Pinterest added new advertising features and Facebook changed its Trending News. With the constant barrage of "new, new, new" on social media, it's easy to get caught up in the frenzy.
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Business buzzwords: Don’t let a competitor ‘Xerox’ your…
Paul Zukowski Business Management, Services & Risk ManagementWhen your product's name becomes a buzzword that is part of everyday business language, that's a good thing, right? Free publicity? A household name? Or does overuse of a made-up word like "Xerox" or "Google" mean that the trademark's value is lessened or lost completely?
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How to measure social media ROI
Mayur Kisani MarketingMeasuring the return on your social media efforts has been steadily increasing in importance. To justify spending money, time and resources on digital/social marketing has become crucial for marketing departments as well as the senior management of an organization. The investment made needs to demonstrate the positive effects on the organization's broader business goals.
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