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Have I delivered excellent customer service?
Anne Rose RetailCall a company's customer service department about a problem or issue, and invariably the service rep ends the call with the all-too-familiar question, "Have I delivered excellent customer service?" What exactly is the point of such a question? Understandably, the companies want to know how their customers perceive their brand's willingness to address and resolve problems. They want to foster customer satisfaction and loyalty, and they want to leave customers with the perception that the company cares about them.
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Webinar recap: Digital planning priorities
MultiView Association ManagementMost organizations have no shortage of plans, but digital transformation is rarely front and center. What gets updated (and funded) next: the intranet, internet or extranet? Where do mobile apps, marketing automation and CRM fit in? And how can all of these be used to build competitive advantage?
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Why are good employees unproductive?
Kevin Herring Business Management, Services & Risk ManagementDo you feel energized at the end of the workday? Or does your work experience drain you so much you're just happy to make it through the day? If you're like most people, you're probably somewhere between just doing OK and slogging through. According to annual surveys from Gallup, most employee workdays are anything but energizing. Your 100 percent effort may sometimes feel like it's not as productive as you would like.
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Top wishes from holiday shoppers for your social media content
Emma Fitzpatrick MarketingWhen you think of social media during the holiday season, your mind likely jumps to your marketing strategy and the corresponding number of impressions, clicks and sales. For your followers, their goal is much simpler, and dare we say, heartwarming. When asked what they want from brands during the holiday season on social, the largest segment of consumers said holiday cheer, found Sprout Social's research. After all, isn’t that the reason for the season?
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Achieving your organization’s vision with a cohesive strategy map
Michelle LaBrosse Business Management, Services & Risk ManagementWhen you’re knee-deep in the logistical details of managing a project team, it can be easy to lose sight of the big picture: your organization’s vision. We use established and proven strategies at Cheetah Learning to help us achieve our vision in each course we offer. For example, the vision for our new program is pretty simple: With the right training and systems, most people can efficiently and cost-effectively grow their own food year-round.
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Optimizing student success with differentiated instruction
Sheilamary Koch EducationMany teachers recognize that students are motivated when working on assignments they find sufficiently challenging — ones that are neither too far beyond their grasp nor overly simple. Now, neuroscience backs what these teachers witness daily in their classrooms, as recent findings show that the brain has an internal rewards system and one of the things it praises itself for is the act of understanding something new. This means there’s an intrinsic motivation for students when they comprehend previously unknown subject matter.
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Online publications fight back against ad blockers
Cait Harrison CommunicationsFor as far back as any reader of a newspaper or magazine can remember, there has always been one constant alongside journalists' stories: advertisements. Without ad revenue, it would be difficult to keep news organizations running, or to pay to keep journalists employed there.
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4 lessons I learned from my first 4 website builds
Masha Popelyukhina CommunicationsLet's start with the fact that having a website is crucial. I don't know about you, but if I Google a company and can't find them online, my first thoughts are, "It doesn't exist" or "They’re sketchy," and my last thought is usually, "Oh, maybe I misspelled it."
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Has digital gutted your communications strategy?
Randall Craig MarketingNot a happy thought, but with so many cheap and easy digital tools have you ever thought traditional communications are effectively ... dead? That your traditional communication tools — and your traditional knowledge — are of fast diminishing value?
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You won’t believe this shocking news about Facebook
Suzanne Mason CommunicationsYou're in line at the grocery store and you see the headline "Bigfoot Found!" plastered on the cover of the National Enquirer. You may even pick it up and read it while you're in line. Headlines like those found in tabloid magazines could be considered the earliest example of "clickbait" as we know it — words that grab the reader's attention, but have little substance or misleading information.
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