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The new rules of marketing, advertising and public relations

Scott Steinberg Marketing

The role of marketing and public relations within professional organizations has shifted drastically with the advent of social media. Traditionally, organizations would simply broadcast news, or channel it through one specific type of influencer — members of the media — and observe the reaction, then respond on a somewhat more flexible timetable. Today, it's not simply about beaming out a message. It's about building trust with end-users, telling a compelling story and creating social streams of dialogue that work two ways.

Infographic: Get the most out of working remotely

Colin Cuthbert Business Management, Services & Risk Management

Working from home was once regarded as an envied privilege, but it has become quite common for many businesses today. Indeed, working remotely doesn't strictly mean working from home. With wireless, mobile technology, employees are able to perform professional duties while using public transport or in a café, for example.

5 most surprising social media use facts

Emma Fitzpatrick Marketing

One of the absolute best aspects of social media (and digital marketing in general) is that it has drastically reduced our guesswork. You don't have to wonder what's working to bring customers in anymore. You look at your analytics and see exactly where they're coming from.

Super Bowl advertisers crowd the field in hopes for big returns

Bob Kowalski Marketing

As the Super Bowl has grown in its significance as a sporting event, it has emerged even more as a national and cultural attraction. Where you draw a crowd, you can draw business. The NFL has learned this lesson well, as have its television partners. But they're not the only parties making money off what has become America's biggest undeclared national holiday. The return on investment might not always add up, but that doesn't prevent firms from attaching themselves to the big game.

The inauguration chaos that wasn’t: How to change the online message

Jessica Taylor Marketing

The social media ecosystem has changed the way we live as a society. The right, the wrong and the truth are streamed across social media platforms worldwide, ultimately influencing each person who reads it. In fact, studies have confirmed that messages on users' social media feeds could significantly influence people's views — especially when it comes to politics.

How to build a powerful Facebook chatbot

Emma Fitzpatrick Communications

Imagine if you could connect with a large number of millennials, answer their top questions and help them effortlessly purchase from you. Did we mention you don't have to say a single word in the process? With Facebook's chatbots, you can do this, right now.

9 hacks to get more likes on Facebook, Instagram and Twitter

Emma Fitzpatrick Marketing

With the New Year here, who hasn't resolved to work smarter in 2017? By making a few small tweaks, you can put in the same amount of work and get better results on your social media accounts. Below, find the top three hacks to improve your social media results on Facebook, Instagram and Twitter.

Business buzzwords: What’s the big deal?

Paul Zukowski Communications

Big. Such a small word for something so ... well, large, shall we say? The English language gives us quite a few ways — large, sizable, great, jumbo, mega, substantial, immense, enormous, extensive, colossal, massive, mammoth, vast, tremendous, gigantic, giant, monumental, mighty, gargantuan, elephantine, titanic, mountainous, whopping, humongous — to indicate a greater order of magnitude. But none has the punchiness of big, which comes to us directly from Middle English with the original meaning of "strong, mighty."

Building a social media strategy for events

Wendy Parsley Travel, Hospitality & Event Management

We have all seen the use of social media grow over the past few years. What started out as a few people taking pictures of their dinner and posting them to Facebook has grown into a full-fledged marketing tool. Yes, social media marketing has grown up to become a valued part of the marketing mix. Dare I say, social media could be one of the strongest tools event professionals can use to promote their event and create a community.

Business buzzwords: News media trending to ignore margin of error

Paul Zukowski Communications

Some buzzwords don't really bother me until someone points them out. That's certainly the case with "trending." At first it seemed innocent enough, just adding an "-ing" to "trend" — the kind of thing we see in a sentence like, "The market is trending downward." But then I noticed another usage, where something is said to be trending, not up or down, just showing up a lot as if it were a new fashion trend, i.e. "Bermuda shorts are trending this week."

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