Articles by Wendy Parsley
Tuesday, April 09, 2019
We recently found ourselves at a football stadium that was playing host to a manufacturing industry conference and trade show. It didn’t take long for us to ask: are sports venues a good fit for corporate events? Let’s face it: finding unique event venues for corporate events with the ever-elusive "aha" factor can be challenging for event professionals everywhere. We are all on the hunt for the extra special place that offers a truly one-of-a-kind experience. But before you make the leap to say yes to a ballpark or basketball arena as your next event venue, be sure to think about all the potential pros and cons. Here are just a few that caught our attention.
Tuesday, July 10, 2018
Trade shows can be an expensive endeavor for any marketing budget. Whether you are exhibiting at a small industry event or a massive convention, you may have a bit of sticker shock once you add up the cost of the exhibit space, booth structure and signage, marketing materials, and everything else associated with your participation. We’ve put together a list of tips that will help you de-mystify the exhibit floor plan and locate the best location for your exhibit space.
Tuesday, June 26, 2018
The trade show industry is seeing a bit of an uptick in both revenue and square footage, according to the CEIR First Quarter Index Report for 2018. This increase is part of the current prediction of continued growth and expansion of trade shows. This expansion may mean new shows are added to your current trade show schedule or you may decide to increase your participation at a show on your current schedule. One of the most common trade show questions we get asked is, "How do I pick the best booth for my company?"
Tuesday, June 12, 2018
Most trade show booth staff will tell you they dread downtime on the show floor. They enjoy being busy and talking with attendees, but when those slow periods hit, they can be awful.Even though you may experience downtime on the trade show floor, there are several things you can do to make the most out of the time (and money) you are spending to be there. Consider it a hidden treasure of your trade show plan. Here are seven secrets we include in every trade show strategy we develop for our clients.
Wednesday, February 14, 2018
Attendees are demanding more from the events and conferences they choose to attend. They are eager to learn new things, want to be actively involved in the event and engaged throughout the whole program.
Wednesday, January 31, 2018
An interesting trend is happening this year. Several of my clients are making an effort to exhibit at international trade shows. They see opportunities to expand their presence abroad, but are not exactly sure how to go about setting up an international exhibit.
Thursday, January 04, 2018
It is here, ladies and gentlemen. Our official color of 2018 is Pantone 18-3838, Ultra Violet. As stated in the official press release, Ultra Violet is a "dramatically provocative and thoughtful purple shade" and it "communicates originality, ingenuity and visionary thinking that points us towards the future."
Friday, February 24, 2017
I have walked countless trade show floors covered in the standard blue, red, black and even gray carpeting. In many cases, this carpeting extends into the exhibit booths in one of the chosen "show organizer approved" colors.
Thursday, January 19, 2017
Measuring your social media effectiveness is an essential part of your overall social media marketing strategy. It is an important part of understanding the value of the investments made and for making future tactical decisions. It also shows you what specific content and tactics performed the best, so you can do more of what works well and eliminate the elements that are not.
Thursday, January 12, 2017
Social media can be one of the strongest tools event professionals can use to promote their event and create a community. Social media can help you sell tickets, boost overall satisfaction rates from attendees and exhibitors, and improve your overall brand recognition and loyalty.
Thursday, January 05, 2017
We have all seen the use of social media grow over the past few years. What started out as a few people taking pictures of their dinner and posting them to Facebook has grown into a full-fledged marketing tool. Yes, social media marketing has grown up to become a valued part of the marketing mix. Dare I say, social media could be one of the strongest tools event professionals can use to promote their event and create a community.
Friday, December 09, 2016
Grabbing attention in a busy exhibit hall is hard to do. Lighting draws attention to your booth and creates an inviting atmosphere. Simply put, people are drawn to light. Exhibit lighting can add focus, dimension and drama to your exhibit. Follow these eight tips to help your exhibit pack a powerful lighting punch:
Friday, October 21, 2016
No matter what you call them — promotional items, tchotchkes, giveaways, swag —they have to prove their worth. So, before you even start researching ideas, think about what you want to accomplish, what your strategy is and how the giveaway will fit into the overall activation plan.
Tuesday, October 11, 2016
Sponsors can be an integral part of your event program. The revenue they bring to the table helps you increase the value of the event for your attendees. The question we are asking today: What motivates sponsors to spend valuable marketing dollars on your show?
Thursday, September 29, 2016
Event professionals know all too well how the hotel Wi-Fi can make or break an attendee experience. Hotels are offering more technology services and amping up their networking capabilities as the demand from events continues to increase.