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Why your brand needs to build a chatbot
Mayur Kisani CommunicationsFacebook Messenger chatbots still seem like a futuristic innovation. But they're not. Chatbots are here to stay, with a large number of brands and companies building one and executing it extremely well. Investing time and money in chatbots has brought great results for those companies in terms of audience engagement, customer service, customer experience and more. Here are ways in which a chatbot can help your business.
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How to use Facebook to hire your next great employee
Emma Fitzpatrick Business Management, Services & Risk ManagementLast fall, Facebook introduced Facebook at Work, which allows companies to create their own employee-centric social network. In essence, it’s an employee collaboration, communication and engagement tool that all your employees already know how to use. Now that Facebook has dipped its toes into the world of employee communications, the company is taking it one step further — recruiting.
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Students and fake news: Educators breathe hope into bleak diagnosis
Sheilamary Koch EducationIt’s easy for parents and teachers to be wowed by the tech savvy of today’s "neo-digital" natives. Yet, while the typical millennial student can work the most complicated phone and has got a finger on the pulse of social media and the newest apps and games, recent research out of Stanford University shows a gaping hole in their digital competence — namely in their ability to discern what online information is credible and what’s not.
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Every good leader needs to know FACTS
Damon Sayles Business Management, Services & Risk ManagementMost of us will agree — if we sit and think about it — that there’s a substantial difference between being a leader and being a manager. Some may even argue that while a person can be taught to be a manager, that same person cannot be taught to be a leader. True leaders, however, are about the overall vision of not only the company but the future of the business. A good leader is all about facts — or, in this case, FACTS.
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What to do after YouTube nixes 30-second, nonskippable ads
Emma Fitzpatrick MarketingCome 2018, the 30-second, non-skippable ads that play before YouTube videos will be gone. As you likely guessed, a primary reason for this change is to provide a better user experience. YouTube users have long disliked lengthy, non-skippable ads. Google, which owns YouTube, confirmed this. A Google spokesperson told Campaign that YouTube is going to "focus instead on formats that work well for both users and advertisers." This article features a few alternative YouTube ad options your brand should embrace instead of 30-second, non-skippable ads.
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Is gender bias really that big of a problem?
Catherine Iste Business Management, Services & Risk ManagementHow can we live in one of the most advanced societies in history and still be fighting biases in the workplace? With amazing opportunities, continued focus on improving corporate culture and advances in the ways we can work together, is it really possible that gender bias is still a problem? Much of the problem with gender bias is how subtle and simultaneously pervasive it is.
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Listen…do you want to know a secret?
Debra Josephson Abrams EducationAs you learned from my previous article, I’m spending almost a year as an English Language Fellow in Moscow, Russia, where, in late December 2016, I had the great fortune to teach three classes to 10th- and 11th-level students at a distinguished English language school for students from primary through high school. I chose to develop activities whose theme was succeeding in spite of — if not because of — obstacles, and embracing the inevitable challenges that we face.
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Church vision isn’t enough
Mark MacDonald Religious CommunityMany churches go through a vision process. This includes hundreds of committee hours researching and praying, and formulating a vision statement and purpose platitudes. What I've discovered is that the church leadership loves the navel-gazing. They lean forward to examine the inner workings of who they are and how they do it. They find nooks and crannies that haven’t been examined for years; what a church should be, and what it should be doing. And they almost always discover exactly what every other house of worship does.
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3 questions to start asking today
Catherine Iste Business Management, Services & Risk ManagementIf Tony Robbins and Tim Ferriss both gave you the same advice, would you consider taking it? Both men are incredibly successful, yet they come from backgrounds to which many of us can relate. When Robbins interviewed Ferriss for his podcast last December, they enthusiastically discussed and agreed upon the importance and impact asking the right questions can have. In less than five minutes, Ferriss walked through three powerful questions he asks himself regularly.
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Let confidence turn the tables on your next interview
Damon Sayles CommunicationsGetting the interview is the hardest part for the unemployed. At least that’s how it should be. For many, the toughest part between battling unemployment and earning that first paycheck from the new job is mastering the interview process. Like it or not, the interview can make or break you before you answer one question. There are employers who monitor confidence the minute they lay eyes on you. Think about it: How many of your old bosses and the company’s best workers lack confidence?
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