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How people use Instagram by industry
Emma Fitzpatrick MarketingFacebook is for connecting with family and friends, while Instagram is for finding beauty and inspiration. That's why on Instagram the top types of accounts people engage with are close friends and family, celebrities, brands, acquaintances and humor accounts, according to a 2016 Facebook IQ survey.
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The generational guide to social media marketing
Emma Fitzpatrick MarketingWhile millennials are often portrayed as the selfie generation who are always glued to their phones, they're not the generation that spends the most time on social media. But are they the ones who are most likely to purchase from brands they follow?
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Researchers discover the true value of a like
Emma Fitzpatrick MarketingEstablishing, growing and engaging a social audience is simply part of doing business in 2017. And 90 percent of marketers said social media is important to their businesses in the 2016 Social Media Marketing Industry Report. 63 percent of marketers commit six or more hours per week to social media, while 19 percent spend more than 20 hours a week. In addition to time, we spend a lot of our marketing budget on social media.
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Take a social media sabbatical for your health
Jessica Taylor Mental HealthcareAccording to We Are Social's "Digital in 2017" report, social media users have increased by 21 percent since 2015. "More than 1 billion now people use Facebook every day, meaning that more than half of all active Facebook users use the service on a daily basis," the report said.
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Instagram is looking a bit more like Pinterest
Emma Fitzpatrick CommunicationsNot long ago, Instagram showed the lengths the company would go to remain on the top of the social pyramid. They introduced Instagram Stories, a tool that functions and looks almost identical to Snapchat. It's since become incredibly popular and has even been added to Facebook.
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Lots of programs, lots of confusion: Evaluate, understand, bundle, repeat
William D. Pawlucy Association ManagementOne member said about the programs and services of his nonprofit, "I feel like I am walking in a fog and picking programs that might work for me. Once I am out of the fog, I am not 100 percent sure I picked the right ones." If a member has to go through a fog to choose a program or service from your organization, do you think they will enter that fog a second time? So, how do we clear the fog and shine a light on the programs that would be most beneficial to your members?
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3 rules to help beat the competition (instead of your customers)
Damon Sayles MarketingFirst, it was Uber, which continues to find itself in the news for all the wrong reasons. Then, it was Pepsi nearly breaking the internet and adding a new line in the oil-and-water discussion of race relations and police brutality. Both companies went through situations that left them embarrassed, backpedaling and answering to myriad negative headlines.
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How Snapchat can drive foot traffic
Emma Fitzpatrick MarketingSnapchat went public last month. There was a lot of buzz surrounding this IPO, and CNBC reported that there were 12 times more orders than there were shares offered. On the first day of trading, share prices rose as high as $26.50, which is about 30 percent less than Facebook's debut cost per share.
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How healthy is your email list? 2 metrics to check
Lonny Alfred CommunicationsWhen was the last time you looked at your subscriber list, and I mean really looked at it? Do you know who your real audience is? What's your bounce rate? It's easy to set your subscriber list and forget it so you can focus on the content — because content is, after all, king. But the foundation of every successful email campaign is a well-maintained subscriber list. A clean email list provides more accurate statistics and improves deliverability rates.
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What has changed with repeal of internet privacy rules? Not much
Ross Lancaster Science & TechnologyLast year, the Federal Communications Commission (FCC) passed new privacy rules under Section 222 of the Communications Act. Hailed as a huge win for consumer advocacy and civil liberties groups, the rules required internet users to give their internet service provider (ISP) an affirmative opt-in if their ISP wanted to access information like location data, app usage and internet browsing histories.
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