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Top 3 reasons you’re losing social followers
Emma Fitzpatrick CommunicationsYou've worked hard to gain each follower you have on Facebook, Instagram and Twitter. That's why you love checking how many new followers you've gained every week. It makes you smile because what you're doing is clearly working.
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Top 10 tips for dealing with the news media
Michael Kleiner and John Shiffert Association Management"Dealing" with the news media may not be at the top of your bucket list. In fact, it's probably true that most association professionals would prefer not to "deal" with the media. After all, that's what PR professionals are for, at least initially — they serve as a buffer and/or a conduit between you and the "60 Minutes" crew that shows up unexpectedly, wanting an interview.
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Galaxy S8 launch marks pivotal moment for Samsung
Ross Lancaster Science & TechnologyIn the early 1990s, Samsung was a growing company, but one whose products weren't well-known outside of its Asia. That changed starting in 1993, when Samsung Chairman Lee Kun-hee summoned hundreds of company executives to a Frankfurt, Germany, hotel and gave an epic, three-day speech aimed at turning Samsung from a sleepy, second-rate manufacturer into a massive global brand synonymous with quality.
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Stories come to Facebook
Emma Fitzpatrick CommunicationsSince Instagram launched Stories about seven months ago, the program has been incredibly successful. More than 150 million people are using Instagram Stories each day, and users engage with the tool, too. 20 percent of Instagram Stories get a direct message or response from viewers. In fact, because of its near-instant success, Instagram is already testing Story ads with select companies.
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Email Privacy Act: How will the Senate’s decision affect police?
Danielle Manley Law Enforcement, Defense & Security"The reality is regulation often lags behind innovation," said Bill Maris, founder of Google Ventures. Maris might not have been talking about the Electronic Communications Privacy Act (ECPA) when he made this comment, but he sure nailed it on the head.
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Top 20 checklist for sharing news
Randall Craig CommunicationsHow does your organization share important news? In the olden days, a press release did the trick, but in today's age of distraction (and Twitter), this hardly is the most effective approach. While there are literally thousands of ways to share, here is our Top 20 list.
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Instagram shares top 3 ways to create successful ads
Emma Fitzpatrick MarketingIn the fall of 2015, Instagram allowed businesses of all sizes anywhere in the world to create ad campaigns. Since then, Instagram has grown and grown, gaining more than 600 million new users in 2016 alone. With more users came an influx of advertisers. Now, not even two years since the feature launched, there are more than 1 million monthly active advertisers on the platform.
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What does the ‘i’ in Apple’s products mean?
Paul Zukowski CommunicationsPods. Pads. Palm Pilots. Sometimes product names can take on a life of their own and become buzzwords that define a whole category of products. That's certainly true for some of Apple's products. As the tech giant just announced its plans for a new red iPhone 7 and a new, cheaper iPad, I began pondering the origin of those product names.
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Everything you need to know about marketing with memes
Emma Fitzpatrick MarketingJoe Biden recently announced his favorite of the Biden-Obama bromance memes that really took off last fall. Biden's daughter, Ashley, told Moneyish her dad laughed "for an hour" when she told him about the viral memes. And really, that's what memes are all about. They're funny. They're nonsensical. And best of all, they're supereasy to replicate, so there's a never-ending stream of content.
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How to shut down bad online reviews
Linchi Kwok Travel, Hospitality & Event Management"Our customers are always right." Even if they are wrong, they could still post bad online reviews or share negative word-of-mouth about a business on social media. And because negative reviews have significant impacts on a business's bottom line, customers will always win, no matter how wrong they can be sometimes.
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