Michael Kleiner (left) started
Michael Kleiner Public Relations and Web Design in 1999 in Philadelphia to provide public relations and web design services to authors, small businesses and business networks, local community groups, nonprofits and associations. John Shiffert (right), whose father founded Multi-Service Management Company, became another principle, and the business's focus has shifted to also providing a variety of editorial writing services and branding development to membership associations and its members. They are veteran, savvy public relations professionals and award-winning writers, who also have extensive background in education and writing for many industries. Besides Multi-Service, John has association experience with Pennsylvania Trial Lawyers Association, Middle Atlantic RoadRunners and Georgia Educational Advancement Council. They are both members of the Mid-Atlantic Society of Association Executives, Philadelphia Public Relations Association and Norwegian American Chamber of Commerce Philadelphia.
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Friday, March 31, 2017
"Dealing" with the news media may not be at the top of your bucket list. In fact, it's probably true that most association professionals would prefer not to "deal" with the media. After all, that's what PR professionals are for, at least initially — they serve as a buffer and/or a conduit between you and the "60 Minutes" crew that shows up unexpectedly, wanting an interview.
