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If it’s time for a business reboot, it’s time for a letter
Fred Berns Business Management, Services & Risk ManagementOne of the best ways to recharge your business this summer is to reintroduce yourself. Reach out by email or in a letter to anyone and everyone you need to know — and who needs to know you — and bring them up to date about what’s new and noteworthy about your business and yourself. Traditionally, business owners used a reintroduction letter when they reinvented themselves, shifted their focus or changed their business model. But the letter also serves to revive sagging sales and boost the bottom line.
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If your interior design website is weak, it’s time for a tweak
Fred Berns Interior Design, Furnishings & FixturesIs your website working? Is it attracting lots of visitors, lots of "buzz," and lots of business? If you are like most interior design professionals, you probably invested a hefty sum for your site. Are you getting a good return on that investment? Is it getting you the kind of projects and clients that you want and need? If not, it’s time for a tweak.
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The path from manager to leader
Catherine Iste Business Management, Services & Risk ManagementWhether it is because of a promotion, a new job or a comment on a performance review, becoming a good leader is challenging. To make it easier, take note of these three shifts that occur on the path from manager to leader. They include going from reactive to composed, being more farsighted, and the clarity of one's purpose.
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How Instagram’s latest update could affect influencer marketing
Emma Fitzpatrick MarketingWhen it first launched, Beloved Shirts was just a small, quirky T-shirt company. Then, Katy Perry was photographed wearing one of the new brand’s designs, and sales skyrocketed. A product endorsed by celebrities can do that. Celebrity endorsements, on average, increase sales of a product by 4 percent, found a Journal of Advertising Research study.
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Is your company normal on social media?
Emma Fitzpatrick MarketingAs you log another hour on your company's social media account or click "spend" on another Facebook ad campaign, are you wondering what your competitors are doing? You can quickly tally the size of their audience or their average engagement rate. But it's hard to see beyond that — to the elements and factors that make those achievements feasible.
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Internet Day of Action planned to support net neutrality
Ross Lancaster Science & TechnologyWhen Federal Communications Commission (FCC) Chairman Ajit Pai announced his plan to begin rolling back net neutrality regulations put in place by his predecessor, Tom Wheeler, it came as a huge disappointment to the vast majority of tech observers and consumer advocates. Even before Pai had released the plan, some politicians and open-internet activists held a news conference vowing to fight the repeal outline.
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Everything you need to know about CASL’s final rollout
Lonny Alfred CommunicationsIt's that time again — and we're not talking about summer Fridays or your annual family getaway trip. This post is all about Canada's Anti-Spam Legislation (CASL), which will soon implement its final phase July 1. With less than a month away, here's what businesses need to know.
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The biggest insights from tech’s defining report
Emma Fitzpatrick MarketingWhile everyone makes predictions about what this year's trends will be in January, the real test is seeing what actually gains traction. Another tell-tale sign is if the trend is highlighted in influential industry reports.
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3 big changes to the top social networks
Emma Fitzpatrick MarketingEach time you open your Instagram account or Facebook feed, there it is again — another new feature. That's one of the best parts about social networks. They keep evolving to become better for businesses like you and the individuals who follow your brand.
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3 new YouTube trends affect that your business
Emma Fitzpatrick CommunicationsHave you seen it? YouTube has officially cleaned up their look. They just released their newest desktop design, which is cleaner, simpler and more closely mimics their mobile experience. Plus, the framework is faster, so we'll probably be seeing more updates soon — like this dark theme.
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