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Apple delivers ‘one more thing’ with iPhone X
Ross Lancaster Science & TechnologyAfter his return to the company in the 1990s, late Apple CEO Steve Jobs had a habit of getting most of the way through his Apple Event keynote addresses before coming to a natural stopping point, only to state that there was "one more thing" he wished to announce.
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The do’s and don’ts of stock photography
Emma Fitzpatrick MarketingYou already know using your own images is the best way to visually portray your brand. But there are still times when you simply don't have the photo you need.
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Social media video goes to the next level — scripted programming
Emma Fitzpatrick CommunicationsA couple of years ago, dazzling images were all your brand needed to shine on social media. Recently, though, video has taken the reins. Facebook users watch, on average, 100 million hours of videos each day. And that data is from late 2015, so it's presumably is even higher now.
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10 years later: Do you know the best #hashtags for your brand?
Emma Fitzpatrick MarketingIf you ask anyone under the age of 13 what the symbol "#" is, they'll unanimously say "hashtag." 10 years ago this week, the pound sign was officially rebranded as the hashtag, thanks to Twitter.
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Should you buy social media followers?
Emma Fitzpatrick MarketingWith the simple click of a button, your social page can get hundreds or even thousands of social media followers. More accounts than you think are chock-full of fake followers. The biggest names on Twitter, like Katy Perry and Justin Bieber, both have more than 58 million fake followers. If you're curious, spend a few minutes on Twitter Audit analyzing your own account or influencers you work with.
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Tips to create high-quality Facebook Live videos
Emma Fitzpatrick MarketingIf you feel like you’ve been seeing more Facebook Live videos, you’re right. Now, 1 in every 5 Facebook videos is live, and the daily watch time for Facebook Live broadcasts has grown by more than four times since 2016. In a single year, live videos went from a fad to a must-do (or at least must-try) marketing tactic. Your audience is already there — and so is the incentive. Live videos are ranked higher in the News Feed, and many of your followers will get a notification telling them you’re live.
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Does Apple play by different rules in China?
Ross Lancaster Science & TechnologyIn early 2016, Apple won plaudits from internet privacy advocates and civil libertarians when it refused the FBI's request and a judge's order to unlock the iPhone of San Bernardino, California, shooter Syed Farook. The tech giant claimed the government order amounted to hacking its own users and would require Apple to create software that doesn't exist.
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How UX research fuels more successful optimizations
Kathleen Lavallee MarketingThere's more to meaningful test results than simply running incessant A/B tests. Success in conversion rate optimization (CRO) requires efficient test management via a streamlined process for hypothesis development.
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Nate Holzapfel: Secrets to selling to the millennial mindset
Julie Bernhard Business Management, Services & Risk ManagementTasked with energizing the crowd for the second day of the Sunbelt Builders Show, Nate Holzapfel took the center stage to engage with audience members on "building business relationships."
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3 new LinkedIn features your company should use
Emma Fitzpatrick CommunicationsIf you're a social media marketer or a recruiter, get ready for a change you'll love. LinkedIn is getting the updates it desperately needs.
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