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Facebook simplifies ordering takeout with new delivery service
Bianca Gibson Food & BeverageAsk anyone what they want to eat, then watch the sweat drip as they rack their brain for ideas. It's not that we don't like eating, it's that it requires making a quick decision — one that satisfies all involved. No pressure, right?
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Your guide to making (and embracing) the 6‑second ad
Emma Fitzpatrick MarketingRemember a few months back when we talked about how YouTube is eliminating their 30-second, nonskippable ads? Well, those ads will be gone soon — at the end of 2017 to be exact.
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3 ways leaders can improve open enrollment
Catherine Iste Business Management, Services & Risk ManagementAs leaders, we may be thrilled that we are not the ones leading open enrollment. Most of us barely have the interest or patience to handle our own coverage questions, let alone blow up balloons, coordinate events, and stay late to help others figure it out. Yet by leaving open enrollment up to HR or the brokers, we are missing an opportunity to reinforce a positive culture. Here are three simple, yet impactful, ways leaders can improve open enrollment.
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A niche can make you rich, so start specializing now
Fred Berns MarketingYou may not be well-known in the business community, but that doesn't mean you can't be a business celebrity, and a wealthy one at that. Your shortcut to fame and fortune may be as simple as identifying a niche market, and becoming a specialist in it. Niche marketing entails targeting and focusing on a specific segment of an industry, one that is overlooked by other companies. That oversight leaves you with an opportunity to provide products and services that are otherwise unavailable.
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Christmas planning from the administrator’s perspective
Deborah Ike Religious CommunityChristmas may seem far away, but it’s definitely not too early to start planning. The challenge for church administrators is that you may be overlooked at times when it comes to preparing for big events. Since you’re not preaching, leading worship, or have an otherwise highly visible role, it’s easy for the rest of the team to forget that their plans impact you. One way to manage this is by asking a few simple questions early on in the planning process.
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Why social media platforms need to deal with hate speech now
Emma Fitzpatrick CommunicationsDid you know every 83 seconds someone posts an anti-Semitic message on social media? That's 44 messages every hour, according to a new World Jewish Congress study that analyzed tens of millions of social posts. Startlingly, 63 percent of all anti-Semitic content online is on Twitter.
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280 characters on Twitter? What you need to know
Emma Fitzpatrick CommunicationsBrace yourself. Twitter's defining characteristic — its 140-character limit — may be on its way out. The company announced Sept. 26 that it would begin testing 280-character tweets with select users.
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4 Facebook Messenger hacks for your brand
Emma Fitzpatrick MarketingDid you know that Facebook Messenger has more than 1.2 billion active users? That means roughly 1 in every 3 people on the internet is on Messenger.
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When language and technology intertwine, evolution happens
Ronnie Richard EducationSounds. Words. Conversations. Speeches. Letters. Articles. Books. Phone calls. Radio. Television. Email. Texting. GIFs. Social media. Streaming video. For centuries, the ways in which we communicate with one another have constantly been evolving alongside advancements in technology. Innovation has also influenced the very language we speak.
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Get brainy: 3 tips from psychology to market better
Emma Fitzpatrick MarketingAt their heart, marketing and sales are about connecting. That means you always need to plug into your brand's humanity and authenticity. When you do that, you'll draw more people in, create stronger connections and ultimately sell more.
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