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Email is dead ... long live email
Shawn Smajstrla MarketingAccording to U.S. Census data, more than 30 million small businesses contribute roughly half of the country's nonfarm GDP. For many of these small enterprises, the new millennium has ushered in a new challenge regarding how to market themselves. Traditional local outlets have dwindled while digital has consumed the world, and SMBs have been forced to respond.
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Take advantage of Facebook’s Instant Articles
Emma Fitzpatrick CommunicationsFacebook wants to do it all. They want to be the place you connect with your friends — and where you discover new products (and buy them directly on Facebook). So, it makes sense that Facebook wants to be the place that publishes the news, not just shares it. In short, that's what Facebook's Instant Articles are all about. Instant Articles allow you to publish immersive content and stories right to Facebook. However, this content type can only be seen if opened in the Facebook app.
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Will ‘Day of Action’ have any impact on net neutrality fight?
Ross Lancaster Science & TechnologyYou might have noticed that one or more of your favorite or most-frequented websites looked slightly different Wednesday. For example, the top trending topic on Twitter was the #NetNeutrality hashtag, promoted by the social networking site's policy account. Reddit featured a pop-up with slow-scrolling type when one accessed its main page. And the top of Netflix's website featured a message stating, "Protect Internet Freedom. Defend Net Neutrality. Take Action," with a loading wheel and directing users to the Internet Association's action page.
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The 6 best Facebook ad strategies
Emma Fitzpatrick MarketingAll of those $0.14 clicks your business spends on Facebook ads sure add up. In the first quarter of 2017, Facebook earned $6.7 billion in ad revenue on mobile devices alone. Now, Facebook is predicting it may run out of ad space sometime in 2017.
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With all the social buzz, where’s the Twitter talk?
Emma Fitzpatrick CommunicationsThere's endless chatter about the ways social platforms ceaselessly evolve. Instagram is testing a new tactic that could significantly impact influencer marketing. Facebook just debuted a new mission statement. The company now seeks to "give people the power to build community and bring the world closer together" instead of making "the world more open and connected."
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Take the time to close the communication loop
Lloyd Princeton Business Management, Services & Risk ManagementIf you start something, finish it. That seems like one of those primal, "everything I needed to know I learned in kindergarten," common-sense rules that every professional should know and follow. Not so these days. From what I am seeing in my firm, people today are too preoccupied with getting going on the next thing to finish what they started in the first place.
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Using Facebook for B2B lead generation
Mayur Kisani MarketingFacebook, with its daily active user base of more than 1 billion, can help businesses reach new audiences they may not have been able to reach otherwise. It has become an important tool for businesses as it can help them get found online more easily, create a community around the business, help promote content and develop a strong brand identity.
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Create a brand personality people fall in love with on social
Emma Fitzpatrick MarketingWant more likes, followers and engagement on your company's social media pages? Then, you need three things: gorgeous (on-brand) pictures, the right personality and an eagerness to socialize. In short, you need to cultivate a strategic brand personality and then bring it to life by connecting with your followers.
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Becoming a better teacher by being a student again
Sheilamary Koch EducationIn my free time, I’m taking a sewing class at a government-run trade prep school here in Mexico. As we approached the end of the term, the instructor asked to see the completed school uniform she’d assigned at the beginning of the term. Not a single student answered responded, and the teacher left the room without another word. It struck me how similar that scenario was to my interaction with my high school English students when it comes to their follow-through on assignments.
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Fundamentals of good governance
Robert C. Harris Association Management"Welcome to the leadership team." The purpose of the board is to govern. To familiarize you with governance, it has been dissected here into five high-level areas. Board discussions should be visionary and directors are considered as thought leaders, or people whose views are taken to be authoritative and influential based on global and environmental perspectives. It is not about personal gain, but rather advancing the statement of purpose to benefit our community.
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