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Want to create a bigger eWOM effect on Facebook?
Linchi Kwok CommunicationsAs one of the most visited websites in the world, Facebook has become the most influential medium for business-to-consumer (B2C) communications. Almost every company is now on Facebook, where they build public pages for a brand or their business to engage their target customers.
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Time’s Person of the Year reflects new norms in business culture
Michelle R. Matisons Business Management, Services & Risk ManagementAfter the dust settles, the financial damages accrued by brand names and individual reputations will be incalculable in the new high-stakes sexual harassment and assault allegations arena. To illustrate how seriously people are taking allegations, Time Magazine has named "The Silence Breakers" as its Person of the Year for 2017.
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Looking for new employees? Find them on social media
Emma Fitzpatrick Business Management, Services & Risk ManagementIf you need to add a new team member and fill a position before the end of the year, social media can help. You already know how to work the platforms because you use them round the clock to market your business. More good news? You can find better talent quicker on social media. Fifty-nine percent of recruiters say the candidates they discovered on social media are the “highest quality,” and employees hired on LinkedIn are 40 percent less likely to leave the company within the first six months. Now that you’re with us, let’s dive into the best practices of recruiting talent on social media.
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Creative leaders: Embrace the reverse pilot
Catherine Iste Business Management, Services & Risk ManagementGood leaders stay on top of their game by remaining dynamic. While it is not always about embracing every new, shiny theory, it does require effort, practice and some attempt to stay current. This three-part series for creative leaders will highlight a few non-traditional strategies to add to that leadership bag of tricks. We will start by discussing the reverse pilot. Simply put, the idea is to strip away useless or productivity-killing activities.
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Get your marketing ready for Black Friday and Cyber Monday
Emma Fitzpatrick MarketingLast year, people spent $3.39 billion on Cyber Monday, which made it the largest online sales day ever, according to Adobe data. This year, some studies show Black Friday will be a bigger shopping day, while others forecast Cyber Monday will take the cake.
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How to take hold of user-generated content
Emma Fitzpatrick MarketingWhat if you could have other people create content for you that would perform way better than the content your company produces? It's the dream scenario. Your customers save you time, and your followers trust their content more, which boosts your engagement and click-through rates. That's the principle behind user-generated content (UGC).
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Planning your holiday marketing strategy? Don’t forget Pinterest
Emma Fitzpatrick MarketingWhile pumpkins may still be nestled on your doorstep, the rest of the world has already moved on to the holiday season! Nov. 1 marks the day it's socially acceptable to indulge in holiday tunes and begin purchasing items on your loved ones' holiday wish lists.
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How long will Facebook be your company’s friend?
Emma Fitzpatrick MarketingIf you're like most businesses, Facebook plays an integral role in your marketing. It's the place you go to build and maintain relationships with followers. It's where you drive traffic to your newest blog post. It may even be your main platform for customer acquisition.
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Get ready to sell on Instagram
Emma Fitzpatrick MarketingRemember way back when Instagram announced it was testing shoppable posts? Then, Instagram selected 20 big businesses, like Kate Spade, Lulus and Warby Parker, to try the feature.
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#MeToo and preventing sexual harassment in the workplace
Simma Lieberman Business Management, Services & Risk ManagementAccusations of sexual harassment and sexual assault against film producer Harvey Weinstein have recently exposed widespread behaviors in Hollywood towards many women and some men. As a result, Alyssa Milano adopted the now-hashtag #MeToo, taking from a campaign that started 20 years ago with activist Tarana Burke. But sexual harassment and sexual assault by men in power towards women is not a new phenomenon. According to a recent ABC News-Washington Post poll, 54 percent of all American women have been subjected to unwanted and inappropriate sexual advances.
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