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Google wants marketing emails to act like webpages
Emma Fitzpatrick MarketingSocial networks evolve like crazy. For example, Facebook's look has changed drastically over the last 14 years. On the flip side, emails that were sent back in 2004 look eerily similar to those mailed in 2018.
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The best way to improve your email marketing (proven by research)
Emma Fitzpatrick MarketingSocial media is great for building brand awareness and connecting with your audience. But sales and return on investment (ROI) aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent, according to a 2016 eMarketer survey. That is four times higher than the average return on the four other marketing outlets (social media, direct mail, paid search and online display).
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State of the Union: What about rural broadband expansion?
R.V. Scheide CommunicationsFor a man who enjoys putting his name on buildings, President Donald Trump spoke surprisingly little about rebuilding America's infrastructure in Tuesday night's 90-minute State of the Union address. In fact, Trump spent slightly less than two minutes on the topic.
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Instagram Stories will be your brand’s new best bet
Emma Fitzpatrick MarketingFacebook is soon going to show fewer of your Page's posts, and you probably already noticed your Instagram engagement is lackluster. After Instagram's most recent algorithm changes, about 10 percent of followers see your posts. So, what's next?
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Could this be your company’s solution to Facebook’s changes?
Emma Fitzpatrick MarketingBy now, you've likely heard that the eventual has happened. Mark Zuckerberg wrote on Jan. 11 that Facebook users would "see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people."
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Facebook changes will require ‘more’ from marketers
Ronnie Richard MarketingIn the spirit of New Year's resolutions so pervasive in January, Facebook CEO Mark Zuckerberg recently announced his big goal for 2018: Putting the "social" back into social media. The goal is to return Facebook to its original mission of creating personal connections and bringing people together.
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Should your brand get political in 2018?
Emma Fitzpatrick MarketingKeep your personal and your professional life separate. It's been a mantra passed down for generations. But within the last decade, it has gone out of style. More than half of employed adults check work messages over the weekend, before or after work and even on sick days, found a 2013 American Psychological Association study. The two spheres have merged, mainly due to technology and social media networks.
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Top 3 digital marketing trends you can’t ignore in 2018
Emma Fitzpatrick MarketingSome years, the digital marketing landscape seems to change drastically. Remember in late 2016 when Instagram launched Stories? Or 2013 when Snapchat exploded and caught the attention of brands?
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2017’s top social media marketing lessons
Emma Fitzpatrick MarketingIn a year, much has changed on social media networks. Facebook spent much of 2017 revamping its Trending section to squelch fake news. Instagram fared much better — as the company continued to celebrate the success of Instagram Stories (and the decline of Snapchat).
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Instagram’s Christmas present for companies
Emma Fitzpatrick CommunicationsGet ready to unwrap a Christmas present you’ll constantly use this year. It's from Instagram, and the company already knows what you like — especially if you're one of the businesses that produced an Instagram Story this year. For a frame of reference, half of companies did.
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