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Help your employees boost their creative thinking skills

Lisa Mulcahy Business Management, Services & Risk Management

Creativity — it's one of the most vital and valuable traits any employee can bring to the table. Unfortunately, creative thinking can be a little elusive at times. But new research is shedding light on ways managers can boost creative thinking and inspire their staff to come up with fresh and exciting ideas and solutions. This piece will cover easy-to-implement strategies you can start using today.

Leading inclusive cultures that last: Niki Leondakis, CEO of Equinox Fitness…

Simma Lieberman Business Management, Services & Risk Management

Having worked with more than 100 organizations and spoken to thousands of employees, I’ve seen the difference between organizations that are really inclusive and those that are just good with slogans. I’ve seen leaders who abdicate company culture to human resources, and leaders who have vision and consistently create cultures where people thrive. Niki Leondakis is one of those leaders with vision, who knows how to support a diverse workforce and make everyone feel like they belong.

The only ways companies can survive big mistakes

S. Chris Edmonds Business Management, Services & Risk Management

Even when an organization has a very healthy organizational culture — as in Starbucks' recent case — a "failure of leadership" by one store manager can put the company’s entire reputation at risk. People make mistakes every day. But the glaring spotlight of national media on your workplace could be one incident away. Is your organization prepared to respond effectively when a grave mistake is made? These three steps can help your organization "do the right thing" immediately and live your organization’s servant purpose and valued behaviors under intense scrutiny.

Facebook’s newest big features unveiled at developers’ conference

Emma Fitzpatrick Marketing

Were you worried people were really going to #DeleteFacebook? Well, let go of that fear because it looks like the company is in the clear. So far in 2018, Facebook has kept gaining, not losing, users. In Q1 2018, Facebook added 48 million daily users and 70 million monthly active users, a 3.28 percent growth from Q4 2017. "Despite facing important challenges, our community and business are off to a strong start in 2018," announced Mark Zuckerberg, Facebook founder and CEO. In the meantime, Facebook announced lots of changes at F8, its annual developers’ conference.

5 ways to get the most out of any conference

Catherine Iste Business Management, Services & Risk Management

Attending a conference with anyone else from your organization is a great opportunity to build, strengthen or even repair relationships. Take the time to network with purpose. For example, commit to learning something new about a team member, strengthen a relationship with someone outside your normal work circle or take action to repair any misconceptions or old wounds. Of course, conferences are also a great time to expand your network outside the office.

What you need to know before investing in influencer marketing

Emma Fitzpatrick Marketing

Ever spot a photo with the #ad or a “paid partnership tag?” Then you’ve seen the results of an influencer marketing program. Companies pinpoint digital influencers who have followers that match the brand’s target demographic. In 2017, influencer marketing grew 198 percent, found Klear research. That’s why at the end of last year, 39 percent of marketers stashed away more money to spend on influencer marketing, according to a Linqia study. It helps that nearly all marketers who used influencer marketing in 2017 found it effective.

Why your new company should be blogging

Mashaal Ryan Marketing

When you first start your company, one of the best ways to get the word out is through marketing. When marketing comes into play, a lot of people get worried and confused. It can be a bit of a daunting task when you start researching social media, website design, advertising and creating campaigns… but it doesn’t have to be difficult, and blogging can be a great way to market the new business. The numbers show that businesses who added a blog to their company’s website brought in more business overall.

5 tips and tricks to create better Instagram Story content

Emma Fitzpatrick Marketing

If your business is like most, your organic reach on Facebook just continues to drop. On Instagram, your engagement may not be what it used to be either because posts are no longer displayed in chronological order.

What people really want in social ads

Emma Fitzpatrick Marketing

By the end of the year, you can expect 3 in every 10 internet users to have an ad blocker installed, according to 2017 eMarketer data. For now, men between the ages of 18 and 34 are the largest demographic using ad blockers, according to 2016 Interactive Advertising Bureau research — though the top reasons why may surprise you. Most people use ad blockers because they believe the site is easier to navigate and loads faster without ads.

New research: The best time to post on each social platform

Emma Fitzpatrick Marketing

Ah, remember the good ol' days when social feeds were chronological. Then, all you needed to do to create a stellar post was submit it at the right time. Since then, the algorithms shaping news feeds have gotten much more complex.

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