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Leading and leaving an inclusion legacy in 6 steps
Simma Lieberman Business Management, Services & Risk ManagementEveryone’s success in your organization is predicated on how you include employees in the mission of the organization, and how you instill the mindset that their work makes a difference. This is important, as you hire new people in your organization that may be different than the majority of your employees in some way; culture, race, age, gender, etc. Hiring a visibly diverse workforce is not enough.
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What goes where: Instagram feed vs. Stories
Emma Fitzpatrick MarketingEven though Instagram is technically just one social network, it can feel like a lot more. After all, you now have three different content channels to fill! As a refresher, your brand can post visuals to the Instagram feed, Stories and as of last week, IGTV. Yes, it’s a lot, but it’s absolutely worth it. After all, Instagram just announced it has more 1 billion monthly active users, which officially makes it the second biggest player in the social game.
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K-12 schools should act as new net neutrality era arrives
Bambi Majumdar EducationIn May, the U.S. Senate voted to restore net neutrality rules, and school districts are hopeful that the bill will eventually become law, overturning the Federal Communication Commission’s December 2017 vote. The possibility of an open internet ensures access to high-quality educational resources. If the bill dies in the House, or on President Trump’s desk, then K-12 schools should brace themselves for the new era of no net neutrality, which officially began on June 11.
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Is the ‘freemium’ model a death knell for brands?
Dr. Michael Solomon MarketingMost of us live in a state of sensory overload. We are exposed to far more information than we can process. That means the fight for your attention — or what some marketers refer to as an eyeball economy — gets tougher all the time. That’s essentially the statement that one version of the popular "freemium" business strategy makes to marketers. Sure, a freemium often delivers additional functionality for a fee compared to what the free version does. But for many, the real attraction of an upgrade is the chance to shop, play or work in an ad-free environment.
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Fresh tricks for a great negotiation
Lisa Mulcahy Business Management, Services & Risk ManagementYou're heading into a high-pressure meeting with a potential client, so of course you want to obtain absolutely everything you can for your organization. Even the most experienced leader can feel a little intimidated in this situation, or a bit unsure as to how to maximize the odds of success. There's no reason to worry! Try these outside-the-box, foolproof research-based tips to bring your A-game to any negotiation, and get exactly what you want.
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3 principles for creating better church webpages
Mark MacDonald Religious CommunityMost churches have websites, but sadly, most church websites are created so that many won’t be interested in looking at them. It’s a lot of wasted effort. Everyone arrives at a website, and they want to discover the information they seek as quickly as possible. If they don’t find it fast? They’ll give up quickly, get frustrated with the website, or pick up the phone and call your receptionist for the answer. If this sounds familiar to your church, here are three principles to creating better webpages.
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Instagram aims to change the video game with IGTV
Emma Fitzpatrick MarketingInstagram recently launched IGTV, which will allow content creators to upload hourlong videos. Though, over time, that limit may increase or go away. Because IGTV is built for mobile, all videos air vertically and fill the entire phone screen. "It’s time for video to move forward, and evolve," said Instagram’s CEO and co-founder, Kevin Systrom, at a press event. "IGTV is for watching long-form videos from your favorite creators."
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Maintaining student progress in the ESL classroom
Douglas Magrath EducationESL programs should be more than just classes. Students need classes that are stimulating and relevant. Programs should include culture and sessions on adapting to life in the host country and interactions with regular students. In addition to classes and activities, the overall learning environment is a factor in retention and student progress. Students need to feel like participants in the program rather than just observers. Each student needs to be more than just a number.
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Why Facebook might not be the go-to news source anymore
Emma Fitzpatrick CommunicationsWake up. Roll over. Look at Facebook. See your friends. Read the news. For many, it’s a morning ritual. In fact, 46 percent of Americans look at their smartphone when they first wake up, according to a 2017 Report Linker survey. Up until now, Facebook has been the one-stop-shop for all the info you need before you get out of bed: the weather, friendly faces and the latest news stories. But, this year, the times are changing.
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Tips for your new business’ website
Mashaal Ryan MarketingThe most important part of marketing your new business is visibility. You can’t be as visible as you need to be without a website. Sure, having social media accounts is helpful, but you need a total online presence that can only be achieved with a website. The first step is to actually get your website online. This sounds terrifying to some non-tech-savvy people, but it can be easy! Read on for some tips to help you get your site online.
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