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Good church websites matter

Mark MacDonald Religious Community

A website is "the front door to your church." At least that's what many are saying. But is it? Let’s make sure we understand our audiences first. Because they find this front door differently and open it for different reasons, too. Every church has an internal audience (congregation) and an external audience (community). Our role as the church is to reach both audiences. We do it so differently, but with our website!

Hidden treasures: 7 secrets of trade show downtime

Wendy Parsley Travel, Hospitality & Event Management

Most trade show booth staff will tell you they dread downtime on the show floor. They enjoy being busy and talking with attendees, but when those slow periods hit, they can be awful.Even though you may experience downtime on the trade show floor, there are several things you can do to make the most out of the time (and money) you are spending to be there. Consider it a hidden treasure of your trade show plan. Here are seven secrets we include in every trade show strategy we develop for our clients.

3 counterintuitive characteristics of good bosses

Catherine Iste Business Management, Services & Risk Management

Bosses can be leaders, managers, supervisors, team leads or project heads. Yet, despite the different responsibilities and levels within which the title boss can fall, all good bosses share the same positive characteristics of being good listeners, knowing their strengths and efficiently managing time. In addition to those well-understood traits, here are three counterintuitive characteristics of good bosses.

Can you guess teens’ favorite social network?

Emma Fitzpatrick Marketing

When Facebook offered to buy Snapchat in 2013 for $3 billion in cash, everyone thought it was ludicrous. $3 billion for an app that made no money and had 33 million users? It shocked the industry – especially since that was nearly twice what Google paid to buy YouTube in 2006. In hindsight, it looks like Facebook may have had a crystal ball. Now, according to the latest Pew Research from 2018, Facebook is now the fourth most popular network with teens (down three spots in a list of seven).

Linguistic change: Implications for teaching

Douglas Magrath Education

Why study linguistics? Teachers and learners need an understanding of applied linguistics to better understand how languages work and the processes of L1 and L2 acquisition. In this article, I will discuss historical reasons for language change. As I’ve written previously, ESL instructors need to understand how languages work to be better able to serve the student population. Language is what makes us human, and it's something no other creature has.

Bids with no capture

Brenda Crist Business Management, Services & Risk Management

I confess. I have bid work without any previous capture effort and no firsthand knowledge of the customer’s requirements. I understand that I just violated every proposal industry best practice. It is clear, bidding without any knowledge of the customer requirements greatly diminishes the chance of winning and increases transition and operational risks. So why do companies bid work without any capture effort when, on paper, it makes no sense?

The digital trends you need to know to do your job better

Emma Fitzpatrick Marketing

Want to market your company’s products or services better? Of course, you do! Who doesn’t? But to do that, you can’t just zero in on the latest marketing tricks. You also must understand the greater media landscape. No other report does a better job of capturing that than Mary Meeker’s annual Internet Trend Reports. She outlines the biggest changes in internet usage, advertising, e-commerce, social media and more.

Create your leadership niche: The how

Catherine Iste Business Management, Services & Risk Management

Similar to organizations, when leaders carve out a niche, they open themselves to new opportunities. As discussed in part one of this article, specializing allows us to further strengthen our skills, grow our expertise and refine our approach. It also reinforces our position within the organization and our marketplace. Here are three ways we can create our leadership niche.

Association hijackings by consultants and hybrid solutions

Robert C. Harris Association Management

Hijacks and hybrids seem unrelated to associations. In this article, they have an impact regarding recommendations by a hired consultant. An association hijacking is the consultant who disregards the culture and politics of the organization in favor of making changes he or she prefers. In an association, a hybrid solution may be taking the advice of a consultant and then adapting it to fit the organization.

4 ways to use social media to boost customer loyalty

Emma Fitzpatrick Marketing

Social media may not be the most cost-effective platform to close leads, but it remains one of the best ways to nurture loyal customers. It’s there where you have daily touchpoints with your followers. You get to stay top of mind and have that ever-coveted two-way dialogue — the kind that leads to brand loyalty that will last for years. Cultivate your followers into loyal customers with these four steps.

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