Elizabeth Kraus

Elizabeth Kraus directs the marketing initiatives of receivables financing company DB Squared. A freelance marketing strategist based in the Seattle area with more than two decades experience in human resources and marketing leadership, she is also the author of the small business marketing calendars and books, including "365 Days of Marketing," which is available through Amazon.

Articles by Elizabeth Kraus

• How women in trucking undervalue themselves (and how you can stop)

  Friday, July 29, 2016

  We all have the opportunity to be part of the generation that raises awareness and erases any gender gaps that exist in the trucking industry. Studies show that women undervalue themselves and underprice their business services compared to male counterparts. Here are some ways women in trucking and logistics roles can be aware of this tendency and work to reverse the trend.

• A social marketing primer for carriers and owner-operators

  Monday, July 11, 2016

  A whopping 7 of 10 U.S. adults are active on social networks — a number that jumps to 9 out of 10 among millennials and younger generations, a third of whom say social is their preferred channel for communicating with brands.

• Driver retention comes down to company culture

  Tuesday, June 14, 2016

  With a driver shortage nearing epic proportions, small wonder that driver retention tops the list of carrier objectives. A new report by employment screening firm HireRight offers insights into why drivers leave their jobs, and sometimes leave the industry altogether. Among the list of top reasons for driver turnover is company culture. In fact, about 1 out of every 5 drivers who leaves the industry does so because they don't feel like the organizational culture is right for them.