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The total travel experience is the way to win loyalty
Linchi Kwok Travel, Hospitality & Event ManagementSince bigger isn’t better, tourism companies are finding ways to offer travelers the "total travel experience" to win more loyal customers. Almost every operator in the tourism industry is trying to win more loyal customers with a bigger loyalty program. Yet, when it comes to development projects in retail and lodging business, investors favor boutique stores and hotels. What can tourism companies do, then, to win "big" without tying up their investments in big assets? A good number of companies have found solutions through service integration and new partnerships.
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How to create a successful summer internship program
Catherine Iste Business Management, Services & Risk ManagementIt is not too late to hire interns for the summer. Many organizations who have never hired an intern fear the worst: someone who needs hand-holding, is unreliable, and comes with an educational requirement. However, with the right perspective and a few thoughtful steps, hiring a summer intern is not as burdensome as it seems, and it can be a great benefit to many organizations.
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Travel2020: Puerto Rico welcomes rising wave of tourism 2 years after Hurricane…
Lark Gould Travel, Hospitality & Event ManagementPuerto Rico is on the rebound. Discover Puerto Rico, Puerto Rico's first-ever Destination Marketing Organization (DMO), recently announced that 2019 Q1 lodging demand is now on par with 2017 Q1 levels just 14 months after Hurricane Maria, signaling an unprecedented pace of recovery for a destination. Discover Puerto Rico set a short-term goal to drive a record pace for recovery and reach pre-Maria levels by the hurricane's two-year anniversary. Based on the 2019 Q1 results, Discover Puerto Rico has achieved this goal much sooner than anticipated, proving itself as one of the Island's first successes of privatization.
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Why your church should use email marketing software
Deborah Ike Religious CommunityDoes your church send email newsletters with information about upcoming events and church news? If so, can you tell how many people read each email? Are you seeing an increase in visits to the church website or more event registrations within a day or two after sending a mass email? An email marketing software can help with those items and much more. Here are a few reasons why your church should consider email marketing software.
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How to convert customers on social media
Emma Fitzpatrick MarketingFor most businesses (70%), their top goal for social media is to raise awareness, according to the 2019 Sprout Social Index. Driving sales and generating leads came in a close second, though. It helps that 90% of marketers found that investing in social media has a direct impact on their revenue. But as you invest more in social, how can you ensure impact to the bottom line by moving customers down the funnel? Read on for data-driven tips from Sprout Social about what customers want from you at each step of their buying journey.
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HHS finalizes rule requiring drug prices in TV ads
Scott E. Rupp PharmaceuticalFrustrated viewers of nearly every television program barraged by advertisements of drug commercials that feature all the medicine’s benefits, the litany of potential side effects, etc. — but who receive no pricing information — are getting a little reprieve. Those ads will soon change slightly, according to the Trump administration, which has finalized a rule that will require pharmaceutical companies to disclose the price of their products in television advertising as soon as summer 2019.
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Is your boss planning to fire you?
Catherine Iste Business Management, Services & Risk ManagementWith jobs, we often go for the salary and stay for the boss — that is, until the boss starts acting weird. We have all either experienced or seen the relationships between managers and employees deteriorate. What follows is a constant stream of awkward interactions, unnecessarily tense discussions and an edgy undercurrent. Here are a few ways to tell whether the boss is considering termination.
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Social media ad spending trends for 2019
Emma Fitzpatrick MarketingIf you’re like most businesses, you increased your digital media budget this year. On average, marketers planned to boost that line item by 49% compared to 2018, according to Nielsen’s 2018 CMO report. But did you know social advertising is growing even faster than other forms of digital advertising? Businesses increased their social media spending by 24% year-over-year while other digital ads only rose by 12%, according to a 2019 Q1 Merkle report. Read on to learn what social platforms businesses are spending the most advertising dollars on in 2019.
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US tariffs on Chinese imports grow
Seth Sandronsky Civil & GovernmentThe cost of trade between China and the U.S. is rising. Tariffs, or taxes, on $200 billion of Chinese imports to the U.S. rose from 10% to 25% one minute after midnight on May 10. "The tariff increase inflicts significant harm on U.S. industry, farmers and consumers," Douglas K. Barry, director of communications and publications for the U.S.-China Business Council told MultiBriefs in an email. "American agricultural exports to China are particularly impacted. According to our recent survey, some states' exports were down 50%. The entire American agricultural sector is feeling the stress."
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How brick-and-mortar brands can effectively measure marketing ROI
Hannah Hambleton MarketingMeasuring marketing ROI is important for a brick-and-mortar brand, but it’s often more difficult than for an online business. Effective measurement of your marketing ROI will tell you how well your latest marketing campaigns are performing, if you need to make any improvements, and where to best allocate your marketing spend. Although you won’t be able to credit every real-life visitor or transaction to a specific marketing campaign, you can use a combination of reliable business key performance indicators (KPIs) and metrics.
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