-
5 mobile content tips backed by statistics
Vince Nero MarketingMobile trumps desktop. Content marketers must understand the parameters of different smartphones, social media platforms, and email applications in order to effectively reach their audience in today’s mobile environment. Here is a list of five content marketing tips we believe will elevate your mobile marketing campaigns. This resource is, of course, mobile-friendly and can help you identify marketing opportunities for your company.
-
The rise of tech-augmented hospitality
Bambi Majumdar Travel, Hospitality & Event ManagementAccording to Amadeus’ Drivers of Change in Hospitality report, tech-augmented hospitality will be a major driver of travel trends. This is crucial for the future, as the International Air Transport Association (IATA) says there will be a whopping 8.2 billion air travelers worldwide by 2037. Next-generation hospitality services will need to keep in mind that many travelers are expecting experiential, personalized, and seamless experiences at all steps of their journeys. Hospitality companies need to invest in technology solutions to meet the evolving needs of travelers and hotel guests of the future.
-
How to maintain a bold approach
Robert C. Harris Association ManagementBold is a word frequently used in news headlines. Seldom does bold describe the outcomes of board meetings and strategic plans. Directors tend to stay in comfort zones. Long-term thinking and taking risks by volunteers can be uncomfortable. Bold can be described as an action or decision that demonstrates an ability to take risks with confidence and courage. An example would be a state association creating and copyrighting a course that is licensed to 49 state counterparts, generating new income.
-
Where to reach customers on social
Emma Fitzpatrick MarketingEver since the iPhone launched in 2007, people have spent more and more time on their phones than ever. That led to people spending much more time with media every day and every year. At the same time, more and more people were jumping on the smartphone train. While it seemed like the upward trajectory would continue forever, it showed signs of slowing last year. Of course, the daily time spent is still significant — clocking in at 75 minutes per day on social. Where do users spend those 75 minutes, and how can your business ensure you’re reaching them?
-
How to earn money while living a nomadic life
Connie Ulman Recreation & LeisureHow do I make living on the road? This question is a perennial hot topic in the RV community. There are numerous options, but there are also numerous scams. My hope is to help you weed through some of those scams and find realistic ways to earn a living while traveling. I have scoured the web and networked with fellow RVers and business owners to create the following list of legitimate virtual jobs and work-from-home jobs.
-
6 excuses executives give when they can’t find talent
Roberta Matuson Business Management, Services & Risk ManagementIs it just me or is anyone else tired of the excuses executives give when they can’t find talent? This article includes six of my favorites. For example, one I hear is, "there are no people out there." Really? Then explain to me why your competitor has people lining up outside her door waiting to work for her? There are plenty of people who are willing and ready to work. You have to be worthy of having them. Are you? If not, what can you do to change this?
-
Fixing those inevitable mistakes
Anne Rose Business Management, Services & Risk ManagementThe issue isn’t whether we make mistakes. We all make mistakes, some more frequently than others, and some mistakes more critical than others. The issue is: when you do fix them? Or is it safe to ignore the "little" mistakes? As a service provider, I hate making mistakes that will impact my clients’ expectations; even if those mistakes aren’t catastrophic, they nevertheless diminish my reputation and professionalism in my clients’ eyes.
-
Experiential marketing is in. Is your packaging creating an experience?
Corey Gustafson MarketingExperiential marketing is about making your consumers feel truly immersed in the experience of your product. An often-overlooked opportunity for experiential marketing is packaging. Packaging provides companies with the opportunity to make their product even more interactive. By utilizing interactive elements in the opening experience and aesthetic of the packaging, you create a whole new realm of experiential opportunity. Let’s discuss how you can create an experience through packaging alone.
-
Does sex still sell in today’s business world?
Linchi Kwok Travel, Hospitality & Event ManagementClique Hotels & Resorts is a Canadian luxury hotel chain with properties in Calgary and Canmore, Alberta. According to CityNews, a media firm in Canada, the hotel’s website featured some "suggestive" and "sexist" photos, bringing in some backlash from social media. To some extent, those featured photos match the hotel chain’s slogan: "Sleep with the Best!" In this case, sex does indeed gets people’s attention, but it is uncertain such attention will help the hotel chain bring in more sales.
-
You can have too much friction, but can you also have too little?
Linda Popky Business Management, Services & Risk ManagementFriction-free. Smooth sailing. Highly collaborative organizations. Harmonious team dynamics. These are all sought-after states for most organizations. After all, who wants to introduce tension or friction when you could have a calm, stable organization, right? You do, of course. That’s because calm, smooth, friction-free organizations don’t push the envelope to try new and creative ideas, they don’t fully explore possibilities, and they don’t use internal dialogue to vet ideas and concepts before they hit the external market.
All Marketing Articles