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Study: 5 tips to create top-performing videos for Facebook
Emma Fitzpatrick MarketingDid you know that Facebook announced last year that its algorithm would no longer, by nature, prioritize video in its News Feed? While some thought that change would dethrone videos as the No. 1 type of content on Facebook, they were wrong. A BuzzSumo analysis found that videos continued to get 59% more engagement than any other content type. Because Facebook’s algorithm prioritizes content that gets engagement, video still gets shown more than other content. This article features five tips from a new Socialinsider study that analyzed over 9 million Facebook videos to find the keys to video success.
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Should you get your MBA?
Catherine Iste Business Management, Services & Risk ManagementIt used to be that a high school diploma was enough to land a good job. Then, a bachelor’s degree became the minimum standard. Now, it seems everyone is compelled to get a master’s degree. No job requires an MBA, but in many positions having the degree can validate that we possess a set of knowledge required for the role. Whether it is a perceived requirement in our industry, something to improve our network, or the pursuit of a lifelong dream, here are the reasons to — or not to — get an MBA.
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Sears continues to rearrange deck chairs on the Titanic
Linda Popky RetailSears Roebuck, the embattled retail giant, recently unveiled a new logo designed to broaden its appeal to its core consumers. Unfortunately, what Sears had intended to appear as a combination of home and heart looks amazingly like the Airbnb logo. We can wonder why no one involved with what was likely an extremely expensive redesign process thought to look and make sure the logo was unique, but there’s a bigger question: Why on earth is Sears redoing its logo now anyway?
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How VMware practices inclusion from the top
Simma Lieberman Business Management, Services & Risk ManagementI've been working with leaders in organizations of all sizes to build inclusive cultures that last, from startup to scale, for over 25 years. I've seen leaders and companies come and go. So, I'm a bit skeptical when I hear an executive talk about how inclusive their organization is, how much they love diversity, and everything they're doing to promote equity, and then everyone looks alike, sounds alike and lawsuits are piling up. But two events made me think that maybe VMware is different.
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5 easy ways to regain consumer interest
Lisa Mulcahy MarketingThe power of persuasion — as a marketer, it's your bread and butter. Sometimes, though, your brand might be going through an ebb...or you're trying to beat the drum from scratch for a familiar product you're repackaging. Whether really need to reboot your approach to a relaunch, revamp your sales approach, or simply freshen up your image, research has you covered. Try the following simple but highly effective tips to convince consumers you've got what they want now and in the future.
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Solving the top 3 social media marketing problems
Emma Fitzpatrick MarketingNearly a quarter of all social media marketers worry their social strategy is ineffective, according to the 2019 Sprout Social Index. If that’s just one of your concerns, you’re likely also dealing with these top three challenges. Read on to learn tactics to overcome them and feel more confident with your company’s social media marketing tactics.
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Infographic: How to make your life easier with automation
Safiyyah Bazemore Science & TechnologyWith limited time and a seemingly endless list of things to do, how can we hope to get everything done without losing our minds in the process? That’s where automation comes in. Automation, which allows you to "set and forget" a process or technology to get tasks done for you, can free up precious time by handling mundane activities that still have to get done. For example, you can automate your finances to pay down debt, make shopping a breeze by signing up for automatic grocery delivery, and set up auto-responders to keep your inbox free of clutter.
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Ford adds to auto layoffs, manufacturing turmoil
Michelle R. Matisons ManufacturingAuto manufacturing layoffs are not a new development. The last round of General Motors layoffs, announced in November, triggered a domino effect of panic and speculation that continues amidst Brexit negotiations, Green New Deal debates, and ongoing presidential campaigning. As American as apple pie, the auto manufacturing sector is a good litmus test for what ails the U.S. economy. By this logic, as goes Detroit so goes the nation. One problem is that no one can decide if we must throw the baby of cleaner energy out with the bathwater of old manufacturing chains.
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5 surprising ways drinking coffee can boost your work performance
Lisa Mulcahy Food & BeverageCoffee — you love it, you need it — you may be drinking a cup right now as you read this. You know caffeine makes you feel more alert and revved up to work — but there are surprising ways coffee can actually boost your performance on essential tasks if you consume it strategically. Try these science-based tips and tricks to be at your best with the help of that cup of joe.
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The time to have fun is when you have no time
Anne Rose Business Management, Services & Risk ManagementWe live in a fast-paced world, no doubt about it. We are constantly rushing here and there for appointments, for work, for shopping, for school, for church, or for sports obligations. There’s no time for anything because your schedule is packed with things you must do, not necessarily what you want to do. But these obligations are generally man-made. They are the product of our own demands and self-expectations, where busyness is frequently valued more highly than productivity. Not only do we adults get caught up in this endless cycle of busyness, I’ve witnessed it in the children they parent as well.
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