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3 behavior combinations the best retail leaders exhibit consistently
Catherine Iste RetailBeing open-minded, a good listener, and strategic can be good leadership characteristics. The problem is that so many times we consider these characteristics in isolation. Yes, being open-minded can make a leader approachable, but if he is also indecisive, then that open-mindedness can slow down progress. Good listeners may not be good communicators, and strategic thinkers may overlook the importance of details. Instead, here are three behavior combinations the best retail leaders exhibit consistently.
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3 reasons to look for a job while you’re happy
Catherine Iste Business Management, Services & Risk ManagementUnemployment is low and a wide range of industries continue to experience job growth. As the market for talent becomes more competitive, opportunities for talented individuals increase. For many of us, the last thing we want to do is voluntarily endure the time, energy and emotional drain of a job search. However, it is in a market with lower unemployment that we may have a better chance to move up. In other words, it is now, while we are happy and gainfully employed and thus do not need to look for work that we should consider jumping into the talent pool.
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Smarter ways to use search queries to your marketing advantage
Lisa Mulcahy MarketingAs a marketer, you no doubt spend a significant amount of time analyzing what consumer searches mean for your bottom line. Knowing how to accurately interpret the search engine data you compile is key to both holding on to your existing audience and attracting new buyers to your brand. Use the following research-proven strategies to enhance your understanding of the search trends you uncover — and utilize them to target what your consumers want more efficiently than ever.
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6 steps to earning employees’ trust
Candice Gottlieb-Clark Business Management, Services & Risk ManagementI am often asked how I get people to tell me things that they won’t share with their manager, boss, or human resources. Certainly, part of my success is that I’m simply an outsider. I present much less of a threat to an employee or staff member than internal players poking around and asking questions. Another reason may be an esoteric quality I bring that makes people feel safe. But beyond those intangibles, here are six tips for earning trust and getting complete and honest responses from your team.
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Are consumers loyal to home-sharing services? Implications for hosts, room-sharing…
Linchi Kwok Travel, Hospitality & Event Management"Competition promotes innovation." That’s what I believe in the business world. That statement is probably a true reflection of what is going on among hotels, Airbnb, and online travel agents (OTAs). Last week, for example, almost every hotelier was talking about Marriott getting into the short-term residential business. In fact, Marriott had expressed its interest in the home-sharing business back in May 2018. But now, the world’s largest hotel chain is finally ready to compete head-to-head with home-sharing giant Airbnb.
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A rundown of the changes coming to Facebook
Emma Fitzpatrick MarketingThis time last year, news of Facebook’s Cambridge Analytica scandal had just broken. Weeks later, the company hosted its annual developer conference, F8, but data and privacy were hardly talked about. Instead, Mark Zuckerberg, founder and CEO of Facebook, highlighted what had worked. This year, though, Zuckerberg went all in and declared that the future is private in his opening keynote. Read on to learn more about how Facebook is addressing privacy — and the other significant product changes coming to the platform.
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Leadership styles and deciding between 2 justifiable options
Catherine Iste Business Management, Services & Risk ManagementWe can use buzzwords to describe our leadership style and inject best practices into our routine to buttress said style. Yet, it is during the exceptions — challenging issues, difficult decisions, or other proverbial forks in the road — that the true nature of our leadership is tested and exposed. Here are a few ways deciding between two justifiable options can define our style in ways we may not realize.
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Podcast: How to start a cash practice inside a gym with Danny Matta
Jarod Carter Sports & FitnessIn this episode, Jarod speaks with Danny Matta, DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice is based within a CrossFit gym. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!
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Is customized pricing more effective than a national strategy?
Terri Williams RetailPricing can vary as much as opinions. Sometimes, companies sell identical goods at different prices in different parts of the country. But is this the best approach, or should retailers follow a national pricing strategy? And what factors should be considered when determining a pricing strategy? "In theory, it is always more profitable to implement price differentiation strategies if possible," according to Fei Gao, an assistant professor of operations and decision technologies at Indiana University’s Kelley School of Business.
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Infographic: How to craft the perfect Pinterest profile for your small…
Meredith Wood MarketingMost small-business owners know that they need to have some form of social media presence to promote their brand but often miss an opportunity in neglecting Pinterest’s capabilities as a business booster. By leveraging this visual sharing platform, small-business owners can tap into the 55% of Pinterest users that come to the site specifically looking for products. Check out this infographic for tips on creating the perfect Pinterest profile for your small business.
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