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How to optimize your webpages for voice search
Emily Johnson CommunicationsVoice search is not merely a passing trend. It has now gained wide popularity, as it is more convenient for many users to speak with an assistant than to type. To keep up with this change, search engine giants like Google and Bing are moving towards semantic analyses and natural language processing from a keyword-centric approach. That means voice search is already a part of key search results. To stay ahead of the competition, make sure your webpages are voice-search optimized with these eight tips.
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Business lessons learned from the Boston Marathon
Roberta Matuson Business Management, Services & Risk ManagementEarlier this week, I had the opportunity to watch the Boston Marathon. If you've haven't seen this race, which happens to be the oldest marathon in the U.S., I'd encourage you to do so. It's quite a sight to behold. Here are some of my key takeaways from the race that can apply to business.
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Are you measuring the right things?
Linda Popky Business Management, Services & Risk ManagementThe good news about today's technology-enabled world is that we have the ability to measure just about anything. And the bad news is that in today’s technology-enabled world, we have the ability to measure just about anything. We are literally drowning in data points — some of them more useful than others, but all of them screaming for our attention. How do you determine on which measurements to focus? Here's the key point to remember: What gets measured gets managed.
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Travel2020: 9 travel gadgets you never knew you needed
Lark Gould Travel, Hospitality & Event ManagementThis year’s Travel Goods Show in Las Vegas brought forth plenty of new luggage, carry-on solutions, and novel ways to rest on a plane. But the show, which brings together buyers and manufacturers in this $31.1 billion market, also highlighted solutions for things not always identified as problems. Some useful, if not quirky, innovations surfaced that deserve their moment in the spotlight, even if that light is a dim beam streaming from a ceiling panel on a plane.
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Is Canadian retail finally on the path to redemption?
Katherine Radin RetailThe past few years have made it seem as though retailers haven't been able to catch a break in Canada. Another month, another shutdown, or so it’s seemed. Retailers and commercial landlords in the country have experienced a wild ride, with Target opening and closing; Future Shop shutting down; and Sears, Black's, and Gymboree closing — to name a few. Although some chains continue to experience financial turmoil, the dust has begun to settle, and perhaps clear, as landlords have begun to find creative ways to showcase shopping malls in a new light.
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How to resurrect a church website
Mark MacDonald Religious CommunityEaster's here and spring is hopefully taking hold near you. New life is everywhere (especially as we emphasize the Gospel). Now, it's time to resurrect your church's website. Please! If you created your website (and it still looks similar) more than three years ago, it's dying. And if you're not updating your website content weekly, it's certainly feeling dead. Unfortunately, your congregation (and community) don't like visiting the information grave. Here are four ways to resurrect your website, make it new, and something worth celebrating!
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You don’t bring me flowers anymore: When customers turn on you
Anne Rose Business Management, Services & Risk ManagementOne day you’re walking on water, the best thing since sliced bread, you can do no wrong, and your customer is going to tell all their friends how wonderful your product and service are. And the next day, wham, suddenly you’re a pariah, a nobody, the worst ever, and they’re going to report you to the authorities to have your licenses revoked, have you thrown in jail, and bashed on any social media that exists. What happened? Did you change overnight? Did the other person change overnight? Did the circumstances surrounding your relationship change overnight?
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How to turn your brand into a phrase that pays
Fred Berns Interior Design, Furnishings & FixturesBranding has become big business among interior design professionals as they strive to get heard above the noise and stand out in an increasingly crowded marketplace. There are nearly as many interior design "brands" out there as there are interior designers, but the most effective of these — the ones that create the most buzz and attract the most business — have one word in common: "Only." Nothing differentiates your design firm more dramatically and spells out your specialness more effectively than that word.
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AI? Automation? How to use tech to improve marketing
Emma Fitzpatrick MarketingArtificial intelligence (AI) has the power to change everything. But only 18% of B2B marketers and sales professionals are currently using it, found a 2019 DemandBase survey. Of those with access, over 40% said AI is the most important investment to achieve better sales and marketing performance. Nearly 33% went so far to say that it’s revolutionizing their marketing and sales performance. But most marketers (55%) don’t have the budget to invest in AI. Yet, you can likely use marketing automation tools to accomplish much of the same.
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5 fresh ways to reduce consumer risk aversion
Lisa Mulcahy MarketingAs a marketer, your one of your goals is to keep your demographic as reassured as possible about parting with their hard-earned cash when choosing your brand's product. Yet, consumers can be risk-adverse about spending in surprising ways. Cutting-edge research has been looking into the phenomenon of unusual reason for risk aversion. The good news is you can use these findings to make what your brand offers more appealing to your target demographic. Use the following strategies to obtain great results!
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