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Advertising without paying for social media clicks
Catherine Iste MarketingBusinesses in the cannabis industry are not allowed to advertise on most social media platforms. Yet, with over $10 billion invested in legal markets in 2018 alone, the industry will continue to see growth. While traditional retail products may have little in common with that industry, the lessons learned from its ability to reach customers despite restrictions on social media can be valuable to any retailer. Of course, it is not that the industry is not online. It has just had to find clever ways to infiltrate social media without paying for clicks.
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Bigger isn’t better: Investors favor boutique stores and hotels
Linchi Kwok Travel, Hospitality & Event ManagementBigger is better, right? That’s why there have been more hotel mergers and acquisitions in recent years. There are also many hotel chains building larger loyalty programs to pull in more travelers. Besides hotels, Airbnb and online travel agents (OTAs) also want to get bigger through acquisitions. When it comes to product development, however, investors seem to favor small, boutique concepts over bigger ones. Here are a few examples.
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Where brands see the most social media marketing opportunities
Emma Fitzpatrick MarketingJust like that, the first quarter of 2019 has ended. While the time likely flashed by, make sure you stop, analyze and regroup before you plow ahead with your Q2 strategy. Analyze your own data to determine what worked best for your brand this quarter. Then, overlay those insights with the areas that other companies see the most success in. You just may find a new avenue or marketing tactic to try that could be the secret sauce you’re looking for in Q2. Read on to learn how marketers from more than 1,800 companies are approaching their social media marketing strategy in 2019.
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Podcast: Keys to successfully going out-of-network and maintaining patient…
Jarod Carter Sports & FitnessSturdy McKee took a booming, three-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this podcast, he shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have to excel to win patients.
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4 quick tips to using webcam technology to increase your influence
Stacey Hanke Business Management, Services & Risk ManagementThere is power in making a genuine connection with others. When coming face-to-face with those we work with, lead or service, we create a stronger bond and deeper connection. If you’ve ever gotten to know a client or co-worker over the phone, only then to later meet them face-to-face, you will understand. The relationship heightens and becomes more personal. Technology has gifted us with webcams. Now, with the simple push of a button, we can get face-to-face with others, no matter where they are in the world, and deepen our relationship in a way not possible before.
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The power of personal promotion
Fred Berns MarketingIf you've been in business for a while, you're probably pretty good at what you do. And, chances are, you're committed to becoming better. Great! But if you're like many business professionals, you're not as good at telling others how good you are. You may, in fact, be your own best kept secret. Not so great. The problem with that is this: it doesn’t matter how good you are if you're the only one who knows. The most important sale you'll ever make is the personal one.
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The critical link between HR and retail success
Catherine Iste RetailWhy go to the store when you can buy online? Presumably, there is something about the in-person experience that is more convenient, helpful or in some other way better than making the purchase from our phone or desktop. In many cases, this benefit relates directly to interpersonal interactions. Human resources can play an important role in linking the customer's experience with retail success.
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What you need to know about Amazon’s growing ad business
Emma Fitzpatrick MarketingWhen you think of digital ads (especially search), Google undoubtedly comes to mind. But the numbers may have you second-guessing your instinct. This year, Amazon’s U.S. ad business is projected to grow more than 50%. That means Amazon ads will make up more than 8% of the digital ad market. Next year, that number is projected to grow to 10%, according to a 2019 eMarketer report. Amazon is officially the No. 3 digital ad platform in the U.S., with U.S. retailers spending $4.61 billion on Amazon ads in 2019.
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The future of fast food includes more vegan options
Bambi Majumdar Food & BeverageMcDonald's introduction of vegan McNuggets in Norway makes for an interesting choice for fast-food diners in the country. It seems U.S. locations may see the same on their restaurants' menus in coming years. The healthier options in some markets show that new-age McDonald's customers want better choices, even in their fast food. The new vegan "chicken" nuggets contain potatoes, onion, carrots, chickpeas, and corn inside a fried, breaded coating. A recent report published by Global Data shows food trends shifting towards veganism and meat-free substitutes. Clearly, the fast-food giant has been paying attention.
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Looking to land classier clients? Follow the formula
Fred Berns Business Management, Services & Risk ManagementIn their quest to work with higher caliber clients, many small businesses play "follow the leader." They'd be much better off playing "follow the formula." You're unlikely to succeed if you copy the leaders in your field in your efforts to connect with more affluent clients. Marketing and networking exactly like other companies won’t help you get the results you want. That's because you make a great you, but a lousy somebody else. You'll have a far better chance of establishing long-term relationships with blue chip buyers if you implement this five-step formula.
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