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5 reasons why you need to market better to millennials
Sam Radbil MarketingThe term "millennial" is probably driving you crazy by now, but this big population group should be an important part of your marketing plan. The consensus is that the millennial generation includes those born between 1981 and 1996, which makes them approximately 23-38 years old today. The important point here is that, while you need to market to all of the age ranges, there are five solid reasons not to neglect millennials.
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Do you have a crisis management plan for the inevitable social media car…
Terri Williams MarketingIt took years to painstakingly build your company’s brand, but it can be destroyed in an instant. One bad online post or conversation is all that it takes. From employees forgetting to switch from company to personal accounts before they start a drunken rant, to having a Twitter account hacked, to laying off employees and forgetting to change passwords, to one irate customer who has not received the expected level of support from customer service, social media is a ticking time bomb for companies of every size and in every industry.
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How to determine if now is the right time to quit your job
Roberta Matuson Business Management, Services & Risk ManagementI was speaking with an executive the other day who told me he was thinking about quitting his job. I asked him why he didn't just do that. He explained that occasionally he had a few good days where he enjoyed coming to work. Making a life-changing decision like quitting your job doesn't come easy, especially when you've reached the top of the organization. Take it from me. There will never be the perfect time to quit. But that doesn't mean you should remain in your current situation. Here are six questions to consider when evaluating if the job you have is worth continuing.
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Update: Social slows while podcasts boom
Emma Fitzpatrick MarketingAt the beginning of the year, everyone makes their predictions for what marketing trends will take the world by storm. From there, it's a waiting game to see what will stick. Luckily for us, we've done that long enough! The first report on consumer media trends, conducted by Edison Research and Triton Digital, has officially gone live. Read on to learn how your customers are consuming digital media differently in 2019 than they did in 2018.
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Make your team’s one-on-one communication more effective
Lisa Mulcahy Business Management, Services & Risk ManagementAs a manager, you know how to take control of your group's dynamic in a meeting and draw the most fruitful comments and ideas out of your employees. Yet, when you observe your workers collaborating on their own, you might have noticed that their direct communication isn't as sharp. How can you help your staff members get their points across to each other, making for better project outcomes? It's easier than you think. Call a "communication cleanup" meeting and stress the following research-driven points.
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Travel2020: What’s luxury got to do with it? Behind star ratings…
Lark Gould Travel, Hospitality & Event ManagementForbes Travel Guide can tell you something about luxury in hospitality. CEO Filip Boyen, who came aboard last year as the leading face of Forbes Travel, has worked in hospitality for some 30 years, starting out as a junior chef, working his way up through the ranks with Orient Express Hotels and Belmond, and later with Small Luxury Hotels of the World as CEO. After joining Forbes Travel Guide in July 2018, he became a go-to person who, when asked to define what luxury means, just might have some answers.
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How to organize a conference that provides lasting value
Simma Lieberman Travel, Hospitality & Event ManagementAs much as I enjoy meeting new people and connecting with old friends, I don’t have time or energy to attend conferences that rehash the same ideas or leave me exhausted and wishing for a bar of chocolate to make me feel better. But not all professional development conferences are equal. Some conferences are showcases for mediocre speakers, not a lot new information and boring workshops. Other conferences provide opportunities for learning, transformation and growth. The Watermark Conference for Women on Feb. 22 in San Jose, California, was an example of the latter.
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Don’t let these ‘terrible 10’ mistakes sabotage your…
Fred Berns Business Management, Services & Risk ManagementIn today's competitive business environment, it's vital for business owners to recognize the most common roadblocks to their success. Every year, these obstacles derail too many small to mid-sized companies too often. At best, these issues create temporary detours. At worst, they can be career killers. Here's a "terrible 10" list of success saboteurs, and some tips on how to overcome them.
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What customers want from your loyalty program
Emma Fitzpatrick MarketingYou probably already know that acquiring new customers costs more than retaining the ones you already have. Acquiring new customers can be a staggering five to 25 times more expensive than retaining a customer you already have. On the flip side, if you increase customer retention rates by only 5 percent, you can raise profits by 25 to 95 percent, according to Bain & Company research. That's the power of customer loyalty, and yet, it's an area most companies can do much better in. Read on to find out the research-backed characteristics shoppers want from your loyalty program.
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Analysis: Standard work arrangements surprisingly dominate labor force…
Seth Sandronsky Association ManagementBeware of talk that we are living through the rise of nonstandard employment. We turn to a new analysis of Bureau of Labor Statistics data from the Center for Economic and Policy Research and the Economic Policy Institute based in Washington, D.C. “In 2017, the total share of the labor force working in nonstandard arrangements was 10.1 percent, down from 10.9 percent in 2005,” according to Eileen Appelbaum, Arne Kalleberg and Hye Jin Rho. Accordingly, the fraction of workers in standard work arrangements was 89.9 percent in 2017, roughly the same as 1995.
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