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The future of hotel designing
Michael J. Berens Interior Design, Furnishings & FixturesNo one knows what trends will shape hotel design a decade from now. One thing seems certain, though. Hotel interiors will interact with guests in new ways and offer environments that will cater not only to their desire for rest and relaxation but also to their overall health and well-being. They will do this by combining the latest technological innovations and biological science with centuries-old traditions of providing excellent service and guest care.
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What every leader needs to know about goal setting
Roberta Matuson Business Management, Services & Risk ManagementHave you ever had a goal that you thought was unattainable? How’d you feel? Demoralized is the word that comes to mind. Yet companies continue to set what they call "stretch goals" thinking that if they set the target slightly out of the reach of an employee, employees will miraculously muster up the energy to hit these targets. This sort of thinking is entirely wrong. If you’re like most people, you look at a task that seems like a stretch and think, "I stand a better chance of reaching the summit of Mt. Kilimanjaro than I do scaling this goal. Why bust my butt on something I know is out of my reach?"
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Do candidates really accept job offers based on an employer’s brand…
Terri Williams Business Management, Services & Risk ManagementCompanies often search a job applicant's background before deciding to extend a job offer. A less than favorable background has caused many employers to shy away from an applicant. However, the results of a reputation management study by MRINetwork reveal that job candidates are also checking an employer's background. According to the study, 59 percent of job candidates believe that an employer's brand strength is either important or very important. Compensation and opportunities for advancement are seen as positive factors influencing the employer's brand.
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Study: How to drive more sales on Instagram
Emma Fitzpatrick MarketingEighty-three percent of people are looking to discover new products or services on Instagram. But that's just the start of the buying process. A nearly equal number of people (80 percent) use Instagram to research products and decide if they're going to buy them. The only question: Are you delivering the right content to help them make those decisions? Doing so could be the difference between increasing sales and exposure or just "getting the word out" about your business. Read on to see if you provide the information people want before purchasing on Instagram.
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How social media has changed the way we travel
Bambi Majumdar Travel, Hospitality & Event ManagementIs social media addictive? It sure is. Even if we want to go through a social media detox and break away from it all during a trip, we find it really hard to do so. Intrepid brands like Ibis Hotels have come up with the perfect solution for this dilemma. The Switzerland-based hotel chain is offering its guests an "Instagram sitter" while they travel and take a social media detox. The "sitter" will monitor, post and keep guests' social accounts up to date as a part of the hotel's rather quirky service called "Relax We Post." Ibis is not the only brand to cash in on the social media fervor. Last year, the Conrad Hilton Resort in the Maldives introduced the concept of "Instagram butlers."
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Advertising lessons from this year’s Super Bowl commercials
Emma Fitzpatrick MarketingThe Super Bowl isn’t just the game between the year’s best football teams. It's also a battle between the most prominent companies (and their ad agencies) as they vie to see who can who deliver the best commercial. In fact, the majority of millennials who tune in actually prefer to see the advertisements over the game itself. Yet, despite all the fanfare that went into creating these epic commercials, the response this year was lackluster. Much like the game itself, there wasn't really a standout commercial that everyone was talking about the next day. As always, though, there are lessons to be learned from the biggest advertising day of the year.
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3 steps to monetizing your data through customer intelligence
Andrew Wells and Kathy Chiang MarketingHow intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. To achieve a better yield on your marketing spend, we recommend creating customer intelligence analytical solutions that provide your company with a variety of ways to monetize your customer. Here is a three-step approach to building a customer intelligence analytical solution.
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What Facebook has in store for your business in 2019
Emma Fitzpatrick MarketingIf you’re like most business owners, you've been on your toes this January — just waiting to see what big change Facebook had in store for you! After all, it's been just over a year since Mark Zuckerberg, Facebook's founder and CEO, announced that content from Publishers and Pages would be shown less. What does he have in store for you in 2019? Well, Zuckerberg confirmed (at least some) of what the company will focus on this year on its 2018 Q4 earnings call. Read on to see what you should have on your radar.
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Is Instagram limiting the reach of your brand’s photos?
Emma Fitzpatrick MarketingYou’ve likely seen the latest rumor floating around Instagram. Users have been sharing photos that say something like this: "This is a test. Instagram has been limiting our posts, so only 7 percent of our followers see our posts. If you see this post, comment yes. This will improve our ranking." After all the funky changes to Facebook’s algorithm, do you need to worry about your Instagram content falling into a dark hole, too? Nope! You can exhale and let go of that anxiety.
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What happens after go-live?
Deborah Ike Business Management, Services & Risk ManagementYou've launched the new product or went live with the software upgrade. The team completed the mission. So, what happens next? Do you forget the work of the last several months and move on to the next project? That's the simplest thing to do since, after all, there's always another project to jump into. However, what about all the lessons the team learned along the way? You don't want to lose those and repeat the same mistakes with the next project.
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