Andrew Wells and Kathy Chiang

Andrew Roman Wells is the CEO of Aspirent, a management-consulting firm focused on analytics. Kathy Williams Chiang is VP, Business Insights, at Wunderman Data Management. They are the co-authors of Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions. For more information, please visit www.monetizingyourdata.com.

Articles by Andrew Wells and Kathy Chiang

• 3 steps to monetizing your data through customer intelligence

  Wednesday, February 06, 2019

  How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. To achieve a better yield on your marketing spend, we recommend creating customer intelligence analytical solutions that provide your company with a variety of ways to monetize your customer. Here is a three-step approach to building a customer intelligence analytical solution.

• 4 steps to make your business intelligence teams more relevant

  Wednesday, October 31, 2018

  The world of analytics is changing. Self-service analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend has evolved due to several factors. Organizations are flooded with data and IT organizations are not able to keep up; easier to use business intelligence tools make it more efficient for business users to directly create their reports rather than go through IT for a project; and IT organizations’ analytical projects can take several months when a business needs this information in weeks.