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Make your company’s email practices more effective than ever
Lisa Mulcahy CommunicationsEmail — it's essential for your business, of course. But are you using it as productively as possible or is it actually taking away from your company's efficiency? From shaping email content to helping your employees deal with the onslaught from their inboxes, there are easy and effective strategies you can adopt so email further enhances your overall success throughout every single workday. Use these pieces of science-driven advice to whip your email system into shape today.
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Fire fast, even in an employee market
Catherine Iste Business Management, Services & Risk ManagementPay is up. Jobs are increasing. And the opportunities of the gig economy continue to unsettle traditional job paths. None of this changes the fact that it is better for culture, retention and the bottom line to fire fast. But how do we balance the imperative to fire fast with the more basic need to have staff? Here are a few tips on how to fire fast, even in an employee market.
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How to create Facebook content that performs better in 2019
Emma Fitzpatrick MarketingNew year, same problems! Every social media marketer on the block is still trying to figure out what to do about the ever-dwindling numbers on our Facebook Pages. For the umpteenth year in a row (or since 2014 if you want to be exact), organic reach is down. An Agorapulse analysis found organic reach for Facebook Pages dropped, on average, 13.62 percent in 2018. Not only are fewer people organically seeing your Facebook content, but they’re also engaging far less.
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Allow yourself to set — and get — higher fees
Fred Berns Interior Design, Furnishings & FixturesIf you’re an interior design professional, only one person will prevent you from setting and getting much higher fees and markups in the year ahead. That person isn't a competitor, critic, or customer. That person is you. You're the one who will convince yourself that you can't charge more. You're the one who will tell yourself that clients would never pay more for your design services. And that your local market won't "bear" higher fees. And that you simply don't have the experience or expertise to substantially raise your fees. That's baloney.
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When it’s better not to focus on profit
Lisa Mulcahy Business Management, Services & Risk ManagementMaking as much money for your company as possible is a no-brainer — that's why you're in business, right? That's true, but there are some situations in which it can actually benefit your company's long-term bottom line not to strategize for immediate maximum profits. Your reputation, relationships, and long-term planning can be used to an even greater advantage if you know when to pull back and how to refocus your aim. Use these tips to reboot for the short term and become even more successful in the long term.
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New ways to help your physicians deal with pharma marketing
Lisa Mulcahy Medical & Allied HealthcareIn healthcare, you know that drug companies are going to target your organization's doctors no matter what. But are you as fully engaged as you should be in terms of helping your doctors avoid troubling incentives? Use the following research-driven advice to guide your doctors in their dealings with pharma marketers — it's crucial for upholding their integrity as well as the overall integrity of your organization.
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What’s old is new again in retail for 2019
Catherine Iste RetailRegardless of age or profession, every citizen in a small town understands retail’s fundamental principles: trust, word of mouth and network. As Amazon, voice-controlled devices, and smart homes change the way consumers and retail interact, these fundamental principles of human interaction will continue to become more important. Here are three old practices that will enjoy renewed importance in the year to come.
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Have you heard of TikTok?
Emma Fitzpatrick MarketingApple recently announced 2018’s most downloaded apps. Unsurprisingly, the top five free iPhone apps were all social media platforms and included YouTube, Instagram, Snapchat, Messenger and Facebook. But a few spots down on the list at No. 16, a new social media app emerged: TikTok. It’s an app that lets users create short videos set to music that are up to 15 seconds long. The company differentiates itself by saying it’s "not your ordinary destination for short-form mobile video. It's raw, real, and without boundaries."
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Commercial and residential real estate marketing to baby boomers
Sam Radbil MarketingReal estate marketing used to be a more manual process that included handing out business cards, writing newsletters and even delivering flyers door to door. Since the creation of the internet, however, real estate marketing has radically changed, and many real estate professionals focus on social media marketing via Twitter, Instagram, Facebook and other platforms and apps. What is the best way, then, to reach baby boomers? Whether commercial or residential, you need reach the largest audience possible. Here’s how.
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Should you invest in real estate or stocks?
Patrick Gleeson Business Management, Services & Risk ManagementIn the long run, stocks have a higher return on investment than real estate. But in some circumstances, you’re better off investing in both. If you’re trying to figure out which is a better investment over the long term, you might begin by searching the internet with a simple query like "real estate or stocks better?" You’ll be surprised to find that while most sources conclude that stocks are the better long-term investment, there are writers that come to the opposite conclusion. But not all of these writers rely on appropriate data.
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