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What to look forward to in 2019 in hospitality
Linchi Kwok Travel, Hospitality & Event ManagementThe holiday season is around the corner. It is a good time for us to review the major events discussed in 2018. A quick overview will very likely inform us what we can expect in 2019. Looking forward, Airbnb and hotels will fight over a bigger battleground in 2019. On one hand, more hotels, including Marriott, have entered the short-term residential rental market. On the other hand, Airbnb introduced two new brands — Airbnb Plus and Beyond by Airbnb, which offer many "certified" enhanced services that are usually found in a traditional hotel.
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Plan your route and you’ll reach your 2019 destination
Fred Berns Interior Design, Furnishings & FixturesMany interior design professionals use the holiday season to reflect on the year that was. You’re wise to focus instead on the year that can be. Use this time to plot your course and make your 2019 sales and marketing plan. Why? Because a designer without a plan is like ship without a rudder. You may have a rough idea of where you want to go, but not a clue on how to get there. You can "get there" and achieve your goals for the year ahead by keeping these seven "p"rinciples in mind.
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A stock market survival course: Part 3
Patrick Gleeson Business Management, Services & Risk ManagementThis is the third of a five-article survival course designed to give you essential information you need to succeed as an investor in the stock market. None of it is mere opinion. Everything stated in these articles is backed by the research of well-known economists and published in leading journals of economics and finance. Each article can be read in 10 to 15 minutes. This third article begins outlining the market strategies that will substantially improve your investment results.
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Is vertical or horizontal video best for social media ads?
Emma Fitzpatrick MarketingAfter Facebook rewrote its algorithm in January, social media marketing plans for the year went out the window. The previous silver bullet for success, video, was no longer prioritized. Instead, live videos, which are more focused on generating engagement as opposed to passive viewership, became Facebook’s new gold standard. But try as they might, many companies struggled as they saw their organic reach continue to drop. That’s been happening for years, but in 2018, Facebook made it clear that this was by design.
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5 tips to get repeat client visits
Heidi Dawson Sports & FitnessA big problem for new therapists, those starting out on their own, or those starting back up after a break can be getting repeat bookings. People are busy and there are lots of therapists out there, so how do you keep them coming back to you? When I was first starting as a therapist, just after graduating, I missed a few tricks that I now know are key to getting clients to keep coming back. Here are my top tips that almost always guarantee a client comes back again.
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A stock market survival course: Part 2
Patrick Gleeson Business Management, Services & Risk ManagementThis is the second article of a five-part survival course designed to give you essential information you need to succeed as an investor in the stock market. None of it is mere opinion. The first article summarized the generally poor stock market performance of individual investors and explained why. This second article explains why stock-picking itself is a bad idea no matter who’s doing the picking.
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Top 3 lessons from Black Friday and Cyber Monday sales
Emma Fitzpatrick RetailYou did it! You, along with your hard-working employees, made it through the most chaotic shopping season of the year. Though, if you manage a brick-and-mortar store, perhaps it didn’t feel that busy. Traffic in stores across the country on Black Friday was down nearly 2 percent, according to ShopperTrak. Many store employees said it felt like just a regular busy weekend shopping day. But fear not! There are still many, many big shopping days coming your way in December. Read on to see what you can gleam from the Thanksgiving weekend sales.
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Disorganize to increase your creativity
Patrick Gleeson Business Management, Services & Risk ManagementIncreasingly in this century, researchers and business analysts are paying attention to what increases creativity. What are the approaches and habits you can adopt that will promote and increase your own creative output? Some of the research results are surprising. Although earlier articles and books on the creative process recommended such common-sense strategies as organizing your time and workspace to maximize creative output, more recent data-based research suggests there’s more to It than that — that too narrow a focus on organization can inhibit creativity.
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Hotels that offer the ultimate holiday experience
Bambi Majumdar Travel, Hospitality & Event ManagementLuxury hotels around the world are offering some mind-blowing holiday-themed experiences for their guests. Topping the list is the historic Châteaux La Réserve Paris Hotel and Spa in Paris. Its new five-day Christmas package offers guests an over-the-top Parisian experience complete with a classically French suite to a private visit to the Eiffel Tower, a crowd-free exploring of the Louvre, and a cruise down the Seine along with gourmet food and beverage experiences.
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A stock market survival course: Part 1
Patrick Gleeson Business Management, Services & Risk ManagementFor several years, as a Registered Investment Advisor with my own small investment firm, I managed the stock accounts of private investors. Some were corporate executives, others were entrepreneurs and several were artists. All were smart and successful. Because mine was a small firm, I was in close, frequent contact with each of my clients. What I gradually came to learn from conversations and email exchanges with them was that many, despite their intelligence and proven ability to succeed in their own fields, were really terrible investors. This is a five-part survival course designed to give you essential information you need to succeed as an investor in the stock market. None of it is mere opinion.
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