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Don’t ever resign with a ‘shove it’ quit

Hank Boyer Business Management, Services & Risk Management

In 1977, country music artist Johnny Paycheck recorded what many employees wanted desperately to tell their boss as they quit their jobs. "Take This Job and Shove It!" nearly won a CMA award for Song of the Year, and artists like the Dead Kennedys and David Alan Coe re-recorded it in the years to follow. Have you ever felt like leaving a job this way? Many people have. However, before you yield to the temptation, there are few things you ought to know.

5 ways to perfect your identity marketing strategy

Lisa Mulcahy Marketing

As a marketer, you know that targeting a potential customer as specifically as possible can be a powerful sales tool. But if you focus in on a consumer's identity the wrong way, you could alienate rather than motivate. So, you need to proceed carefully, accurately and respectfully. The good news: cutting-edge marketing research has you covered. Try these five easy and effective tips to make sure your approach will work every time.

Tips for creating an effective online job posting

Roberta Matuson Business Management, Services & Risk Management

Online job recruitment is here to stay, and just about everyone is doing it. Like print ads, your goal is to stand out from the competition. But that's where the similarity ends. In today's fast-paced environment, job candidates are quickly surfing the internet for the next big wave, or in this case, job opportunities. Here are some tips to help you capture their attention and optimize your online recruiting investment.

Social moves away from vanity metrics — and you should, too

Emma Fitzpatrick Marketing

Social media platforms are currently intrigued with ways to reduce the emphasis on likes and vanity metrics. The companies are still trying to figure out how to make it happen, but in the meantime, you can address vanity metrics internally at your company. Vanity metrics capture satisfying numbers that make you feel good about your social media marketing efforts but don’t deliver on action. Here are a few common vanity metrics you can evaluate, along with ideas on what numbers to focus on instead).

Fresh food purchases, delivery apps cause worry for traditional grocers

Bambi Majumdar Food & Beverage

E-commerce and Amazon have disrupted the grocery business, and the wave of changes has yet to die down. A recent report released by Wolfe Research says that pressure on grocers, especially conventional supermarkets, will intensify in the coming months. An interesting find from the report is that fresh food purchases are set to grow. But instead of benefiting grocers, it seems it will benefit e-tailers more.Y ounger consumers are making fresh-food purchases online or from mass merchandisers instead of traditional grocery brands. About 3 in 10 plan to decrease their packaged food purchases while 34% plan to purchase less frozen food.

Starbucks’ mobile app: Creating a venti impact in customer loyalty

Katherine Radin Retail

Starbucks may have been ahead of its time in 2008 when it introduced its Starbucks Card rewards program. Encouraging coffee enthusiasts to register for a "frequent buyer" card, fans of the coffee chain found themselves drinking their way from Welcome Level through to Gold Level status. As smartphone technology improved over the years, the loyalty program went hand-in-hand with Starbucks’ mobile app and mobile ordering system. What was originally seen as a form of convenience is now inspiring retailers to hop aboard the mobile loyalty program train.

Are restaurant owners, managers, and consumers on the same page when it…

Linchi Kwok Food & Beverage

Some big restaurant chains, such as Starbucks and McDonald's, have already taken action in responding to sustainable trends in the industry, even though a study from 2016 suggests that consumers might not want to make a concerted effort themselves to eat at a green restaurant. Do owners, managers, and consumers think alike when it comes to the green attributes that matter the most to the restaurant business? With several questions in mind, I helped conduct a study where we asked 386 consumers, 115 restaurant managers, and 80 owners in the United States to rate the importance of 12 green practices that a restaurant can undertake.

Facial recognition is the future for hotel check-ins

Bambi Majumdar Travel, Hospitality & Event Management

Facial recognition technology will soon help usher in an era of seamless hotel check-ins. FlyZoo, Alibaba’s ultramodern boutique hotel in China, is one of the forerunners of this technology. Traditionally, it takes a minimum of three minutes to check-in, and this number can go up during peak times. The check-in process with facial recognition technology can be completed in less than a minute. The busy modern-day traveler prefers efficiency, and surveys show that over 60% of Chinese travelers have shown a preference for facial recognition technology.

Preparing for VBS and other summer church events

Deborah Ike Religious Community

The summer months are when many churches host Vacation Bible School, summer camps, and other events. While most of the staff's focus has been on preparing for Easter up until now, schools will be letting out within the next month or so. If you haven't started planning summer activities yet, here are a few quick tips to help you get started.

Is Twitter still popular, relevant, or worth it for businesses?

Emma Fitzpatrick Marketing

Most marketers rely on the big three social platforms to connect, engage and inform their followers. For B2C marketers, 97% used Facebook, 65% used Twitter, and 60% used Instagram, according to 2018 Statista data. For B2B, 89% used Facebook, 81% used LinkedIn, and 75% used Twitter. For years, Twitter has consistently ranked among brands’ go-to destinations for social media platforms. But did you know Twitter has 32% fewer daily active users (126 million) than Snapchat (186 million)?

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