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Podcast: A cash practice fueled by Instagram
Jarod Carter MarketingWith over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge, especially since he currently does zero paid social media advertising! In this episode, Knight shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice is all about the patient.
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Can you really assess the value of a new customer?
Anne Rose RetailIt would be profitable to know in advance who is going to be a "good" and "loyal" customer — one who patronizes your services frequently, spends money on your products or services, and is always pleasant and courteous to deal with. You could provide that customer extra services, knowing that your investment would reap benefits in ensuring his even longer-term patronage. Oh, to know in advance. But here’s the problem in prejudging the long-term value of a customer: you could be dead wrong in your assumptions.
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Adapting hotel design for bleisure travel
Michael J. Berens Interior Design, Furnishings & FixturesOne the biggest trends in the hospitality industry today, bleisure travel has hotels vying with one another to lure travelers to their properties as destination locations suitable for combined business and relaxation activities. As is often the case in hospitality, they are adapting a hotel’s design as well as its operations to provide the atmosphere and amenities bleisure travelers are seeking. With demanding travel and work schedules, more and more of today’s business travelers, seeking to adjust their work-life balance, are extending their stays to engage in leisure and wellness activities.
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How to use negotiating to get what you want
Terri Williams Business Management, Services & Risk ManagementAccording to the Rolling Stones, "You can’t always get what you want." However, with the right negotiation skills, you just might find you get what you need and what you want. If you want to succeed in business — and in life — you need to learn how to negotiate successfully. Martin E. Latz, founder and CEO of Latz Negotiation, is an expert on this topic, and is the author of "Gain the Edge! Negotiating to Get What You Want." Latz has five golden rules of negotiation. MultiBriefs asked him to provide insight on the first rule: "Information is Power — So Get It!"
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5 business lessons from the NBA Finals
Linda Popky Business Management, Services & Risk ManagementThe three-peat was not to be. The two-time defending NBA champion Golden State Warriors, struggling to keep their title for a third straight year, lost to the Toronto Raptors in the sixth game of the recent NBA Finals. The Raptors stayed the course — with outstanding offense and defense — to win the franchise’s first championship. They played consistently well, limited the playing time of their key players during the regular season so they would be healthy for the playoffs, and handled everything the depleted Warriors team continued to throw at them. Here are five lessons from the NBA’s championship series for us in business.
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Media trends marketers must know from the Mary Meeker Report
Emma Fitzpatrick MarketingFor marketers, it’s like Christmas in July! The 2019 Mary Meeker Internet Trends Report recently published. For 20-plus years, this industry-defining report has captured how consumers in the U.S. and across the globe are using the internet and interacting with media. Don’t worry! We broke down the 300-plus-page report into an easy-to-scan list with the insights you need to make informed marketing decisions for the rest of 2019.
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7 building blocks for church social media success
Mark MacDonald Religious CommunityIt’s difficult to believe we've had social media for almost two decades. We once wondered if it would have staying power — and now we question if we use it too much! It’s become the "normal" way we keep in touch and the best way to build a following outside of our physical world. You do want to stay in touch with your congregation, don’t you? They're on social media platforms. Your posts can help extend ministry-reach throughout the week (not just on Sunday). But I hope your church is also trying to build a relevant and needed brand following, too! Here are seven building blocks for social media success.
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Is your logo sending the right message?
Lisa Mulcahy MarketingYour company probably created a logo years ago and kept it ever since, believing that familiarity breeds brand loyalty. That can indeed be true if a logo truly serves its products' purpose. But is your logo sending the right message about your brand's specific attributes and benefits? Does it target your audience as effectively as possible? If not, a tweak or complete redesign could be in order to boost your visibility and sales. How can you analyze your logo's messaging strengths and weaknesses? Use these science-based strategies.
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How to recognize employees when summer Fridays aren’t practical
Catherine Iste Business Management, Services & Risk ManagementSummer Fridays refer to the practice that employees get to leave early or work remotely on Fridays between Memorial Day and Labor Day. While this can be a fantastic benefit for office workers, it can be extremely impractical to implement outside of standard 8 a.m. to 5 p.m. offices and cost-prohibitive to offer to nonexempt employees. This does not mean our hands are tied as leaders when it comes to giving employees a break during the summer months. Here are some other options to consider when summer Fridays are not practical.
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What is your employee value proposition?
Lloyd Princeton Interior Design, Furnishings & FixturesAlong with attracting the right talented people, holding onto them is one of the biggest challenges businesses face today. With unemployment at the lowest level in 50 years and employees with proven ability in high demand, promising workers a position and a modicum of job security is no longer enough to gain their loyalty. In today’s highly competitive environment, employers expect a lot from their staff. Now, employees are asking for more in return. And if they aren’t satisfied, they will look for better conditions and opportunities elsewhere.
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