-
Travel2020: Where meetings and magic meet
Lark Gould Travel, Hospitality & Event ManagementAnyone who has planned a conference or attended one knows the "where" is as important as the "what." Whether it’s a meeting of healthcare professionals or Midwestern meat distributors, the time and money spent to attend a meeting become serious investments for both planners and their targets. It has to be worth it for all involved, and that involves a small, but critical factor: the wow. Recent trends in meetings show these gatherings need to be purposeful, pliable and push the envelope.
-
It’s not me; it’s you
Anne Rose Business Management, Services & Risk ManagementWe are frequently encouraged to focus on our strengths and "work on," that is, tamp down, our less sterling personality traits. But just who gets to determine what your strength is and what your character flaws are? Other people? Has anyone told you you’re obstinate? Or too blunt without any discretion? These "well-meaning" critics point out these damning personality flaws in the hopes that you’ll change and make their lives easier in getting along with you. But frequently, the so-called flaw is simply an exaggeration of an asset.
-
Luxury hospitality brands have a new partner: Hemp
Bambi Majumdar Travel, Hospitality & Event ManagementEver since the 2018 Farm Bill was passed into law, legalizing hemp products, there has been a new vigor in the industry. CBD-infused food and beverages have received the most traction; CBD-infused oils and related products come a close second. Now we see that hemp is not just a hot trend; it is a revolution. There is still a lot of controversy over CBD products and FDA restrictions. It is important to know that while marijuana-derived CBD products are legal in only a handful of states, hemp-derived CBD is legal in all 50 states.
-
What the rest of us can learn from Deutsche Bank’s massive restructure
Catherine Iste Business Management, Services & Risk ManagementFew of us or our companies share anything obvious in common with Deutsche Bank’s woes or the massive restructure its leadership has initiated. However, we can glean several lessons from the company’s slide and this transformational change on which it is embarking. Regardless of size, industry, or life-cycle stage, the rest of us can take away several practical lessons from Deutsche Bank.
-
What are the best times to post to social?
Emma Fitzpatrick MarketingSocial media marketing is always evolving. What worked last year (or even last week) may not do the trick again. That's why you've got to stay afoot of the latest trends and studies. You'll learn new, data-driven tips about how to get the most out of what you're already doing. Speaking of, changing and optimizing the time you post content on each social platform can make a big impact, as outlined in a Sprout Social report. Read on to learn the best time to publish on each platform to maximize engagement — and how that changes in each industry.
-
Facebook’s cryptocurrency plans unfurl to controversy
Michelle R. Matisons Science & TechnologyFacebook has been steadily colonizing more and more of our lives. Now, the company has paved a direct road to the currency sector, as it recently announced plans to partner with a company called Libra to allow users all the conveniences of modern financial technology. After Facebook announced its cryptocurrency plans, Congress stepped in to request new rules. Why? Because Facebook's reach and influence are so widespread that cryptocurrency plans could upend and radically restructure financial markets.
-
Practical ways to think about culture
Catherine Iste Business Management, Services & Risk ManagementAs leaders, we have found ways to identify our workplace culture in everything from our performance reviews and handbooks to our total rewards packages and exit interviews. We can see evidence of it everywhere and it is clear it can affect or be affected by almost every aspect of our leadership. Yet, with the pervasive nature of culture, it can be challenging to understand how to prioritize our actions in order to successfully implement our culture vision. Here are a few practical ways to think about culture to ensure we focus on what is most impactful.
-
US economy adds 224,000 jobs; unemployment rate ticks up to 3.7%
Seth Sandronsky Business Management, Services & Risk ManagementWhat a difference a month can make. In June, U.S. payrolls grew by 224,000 jobs, a sharp rebound from 75,000 new hires in May, according to the Bureau of Labor Statistics. June’s rate of unemployment ticked up to 3.7% from May’s 3.6%. The jobless rates for major worker groups, the number of long-term unemployed persons, and the labor-force participation rate remained nearly the same in June from May, the BLS reported. The June employment-to-population ratio was 60.6% for the fourth straight month.
-
How to doom your business in 7 easy steps
Anne Rose Business Management, Services & Risk ManagementMost businesses begin with a dream — a dream of offering a unique product or service to a hungry market. But you can’t stop with the dream, or it stays an unfulfilled dream. The dream has to be implemented with careful planning: who is the market, how to reach it, how to produce the product or service efficiently, how to price it correctly, and how to promote it. Dreaming is easy; planning is not. In this article, we'll talk about failure — because it’s easier to fail than to succeed. Here are seven easy ways to ensure that your business proposition will fail.
-
Going the distance in business
Roberta Matuson Business Management, Services & Risk ManagementA few years ago, I rode my new bicycle 21 miles on Martha's Vineyard. For some of you, that may not be a big deal, but for me this was an event. I'll admit, there were times that I watched the local bus go by with bike racks and thought to myself, "I should be on that bus." But instead, I kept peddling. I know a lot of businesses who have decided to take the bus with the hopes that they will ultimately reach their destination faster and in better condition than if they had slowed down a bit and gotten into fighting shape. Here are some best practices from my most successful clients who are in tip-top shape.
All Marketing Articles