MultiBriefs - Your source for industry specific News Briefs

Seeking silence: Ultimately, it’s an inside job

Lisa Cole Mental Healthcare

Noise — it's everywhere! Noisemakers abound: fans, compressors, leaf blowers. Even libraries, once a respite enshrouded in a tomblike hush, have now become community headquarters. Am I the only one left seeking silence in what seems like a deafening world? From the Canadian Centre for Occupational Health and Safety: "Sound is what we hear. Noise is unwanted sound. The difference between sound and noise depends upon the listener and the circumstances."

How to build a good rapport with online influencers

Joseph Brady Marketing

The most powerful marketing tactic that has worked wonders for small and large businesses alike is word of mouth. Online influencers have gained instant popularity as they can spread the word about a brand to a large number of people immediately. This is why it’s predicted that, by 2020, influencer marketing will become a $10 billion industry. Finding and collaborating with influencers for your business is a big task by itself but establishing a relationship with them is as important. Follow these practices to build a good rapport with online influencers.

Infographic: Why employee satisfaction drives company performance

Raunak Pandey Business Management, Services & Risk Management

Statistics show that employees’ happiness is greatly dependent upon their levels of engagement and contentment in the workplace. Friendly interaction and teamwork are signs of a positive workplace with minimal absenteeism, which ultimately results in a thriving organization. On the other hand, a negative workplace shows signs of little or no communication between people, lack of passion, and high levels of absenteeism. To improve workplace morale, a company should go the extra mile towards increasing employees’ satisfaction.

Ghosting: When job candidates disappear without notice

Terri Williams Business Management, Services & Risk Management

Most companies typically have more job applicants than they can handle, and they've grown accustomed to candidates clamoring for positions. This has led, perhaps inevitably, to a lax attitude when responding to job candidates. Now it appears that job candidates may have adopted this communication approach as well. "Ghosting" is becoming a widespread phenomenon in which job candidates who are hired don't show up for the first day of work. Or, they stop responding to calls and messages following the interview. What's causing job candidates to disappear without notice and how should employers respond?

Making the best of days where it all goes wrong

Anne Rose Business Management, Services & Risk Management

Have you ever had one of those days where nothing goes right and everything goes wrong? No matter what you touch, there’s a screw-up. At the end of the day, you have nothing to show for your work and just wish you could have a "do-over." I had one of those days recently. Absolutely nothing went right. Total failure. Failed culinary skills. Failed computer skills. I was a failure. The day was a failure! The next morning it occurred to me what my biggest failure was: measuring my day by whether or not activities proceeded according to my plan.

Are the good times over for marketers on Instagram?

Emma Fitzpatrick Marketing

In June 2018, Instagram hit a huge milestone: over 1 billion monthly active users. That's double the number of users the platform had just two years before. For now, it looks like growth on Instagram isn't slowing down anytime soon. It helps that there are still many people not currently on the platform. But a new report from Trust Insights warns that marketers may need to gear up for a battle they know too well already: dwindling organic reach. In early May, the average number of engagements on brand posts (namely likes) began declining. By the end of the month, engagements were down 18% compared to early in 2019.

3 ways AR and VR are reshaping efficient work

Joseph Zulick Science & Technology

Some people believe that the entire concept of "work" will be reimagined and reexamined in the near future. In fact, "work" is already changing, and augmented reality (AR) and virtual reality (VR) are playing a significant role in that change. There are already large corporations and small businesses that are preparing for this shift, too. Here are some of the ways in which AR/VR will change the way work gets done in the near future.

5 fresh ways to boost interest in an aging brand

Lisa Mulcahy Marketing

As a marketer, you know that when a brand starts slipping out of favor with the public, you need to act fast to stop the bleeding. The problem with this strategy is that it can make you seem desperate. For example, you may start making choices that seem like obvious ploys for consumer attention. Focused, intelligent shifts in strategy that respect your audience's core emotional needs are more effective ways to recapture their attention and attract new consumers.

10 tips for retaining employees in a hot jobs market

D. Albert Brannen Business Management, Services & Risk Management

The U.S. currently has more than 6 million unfilled jobs, an all-time record high. In such a hot labor market, employers need to focus on retaining current employees as much or more than attempting to find brand-new ones. This article outlines some of the most important ways that employers can do a better job retaining employees.

Don’t let your business survey be one-and-done

Simma Lieberman Business Management, Services & Risk Management

Some days it feels like it's raining surveys and certifications. That's when my inbox is flooded with solicitations to get certified in yet another survey methodology. For over 25 years, I have been helping to create organizations where employees love to do their best work and customers love to do business. I use surveys and other methods to measure diversity, equity, and inclusion in organizational cultures. While surveys are useful, they can also be misused and create problems.

Industries