Joseph Brady

Joseph Brady is Vice President of Digital Marketing for Reliant Funding, a provider of short-term working capital to small and mid-sized businesses nationwide. He has more than 14 years of experience in B2B digital marketing, optimization, and operations, with a focus in the financial services market.

Articles by Joseph Brady

• The importance of managing your business’ cash flow

  Tuesday, November 05, 2019

  Cash flow is the money that flows into your business, and out of it. The inflow of cash to your business comes from sources like invoices and customer payments, savings and returns on investments. Cash flow is the backbone of any successful business. However, most business owners make the erroneous assumption that good revenue and profits indicate stable financial health. According to the Small Business Administration, however, a lack of cash flow management is the No. 1 reason most businesses fail.

• How to build a good rapport with online influencers

  Monday, July 22, 2019

  The most powerful marketing tactic that has worked wonders for small and large businesses alike is word of mouth. Online influencers have gained instant popularity as they can spread the word about a brand to a large number of people immediately. This is why it’s predicted that, by 2020, influencer marketing will become a $10 billion industry. Finding and collaborating with influencers for your business is a big task by itself but establishing a relationship with them is as important. Follow these practices to build a good rapport with online influencers.