-
Why your business needs an editorial calendar for marketing
Mashaal Ryan MarketingBusiness marketing isn’t just about throwing money at influencers or trying to find out when to post on social media. It needs to be a complete and total project that is ongoing, timed, creative and budgeted. Marketers usually use the word "campaign," which is a series of maneuvers they are using to aggressively market a product or service. You don’t have to have a marketing degree to implement some of this at your own small business. The first step is to create an editorial calendar.
-
Why cultural-fit hiring is the enemy of diversity
Simma Lieberman Business Management, Services & Risk ManagementA study by Cubix International of 55 organizations, including Ikea, found that 9 out of 10 recruiters passed over applicants that were not a "cultural fit." Hiring for "cultural fit" has become somewhat of a trend and buzzword. It usually applies to values, visions, norms and the way a company does business. Some people have told me that hiring for "cultural fit," as opposed to just skills, is a way of ensuring that the new hire gets along with everyone and be a "team player." I’ve also been told that it is a way of increasing diversity since you’re not just hiring based on degrees and grades. But what if this is part-fallacy?
-
3 ways to say no
Catherine Iste Business Management, Services & Risk ManagementNo is such a powerful word, and yet few of us seem to know how to use it. We gracefully accept additional work, commitments and obligations, then spend our energy either trying to improve our time management to fit it all in or stressing about the fact that we will never have enough time to do it all. Instead of focusing our efforts on getting it all done, here are three ways to say no and save our energy.
-
5 ways you can identify fake and misleading consumer feedback
Lisa Mulcahy MarketingConsumer comments — whether they're online and given face-to-face to your company's service employees — are invaluable indicators of what your brand is doing right or wrong. When that feedback is fake, however, or when you don't get a complete or accurate picture of what your audience is trying to tell you, you don't make the right moves and your brand can suffer. You need to know when that feedback is fake and get the true picture of how your products and services are perceived. Want five outside-the-box ways to do it? Follow this science-driven advice.
-
Meeting production goals with remote conditioning monitoring
Abhishek Jadhav ManufacturingHitting production goals are key to driving revenue and growth for any manufacturer. But there are many unknown factors in the road to production. Equipment failure and downtime have no place in plants with aggressive goals. In this article, we will discuss how conditioning monitoring can help diagnose potential problems and prioritize addressing those issues by revealing the presence and development of defects. By taking advantage of remote condition monitoring, those same manufacturers can gather the insights necessary to safely maximize production while minimizing disruption.
-
A climate of change: What should your organization do?
Linda Popky Business Management, Services & Risk ManagementThe data show the earth is getting hotter — hotter now than it’s been since records were first kept in 1880. The rise in temperature affects animal and marine life and causes potentially devastating dangers for people. What should we do about it? How involved should businesses and associations be on this issue? Will support one way or the other help or hurt your business? Here are a few points to consider.
-
What every entrepreneur needs to know before making the big pitch to investors
Terri Williams Business Management, Services & Risk ManagementEntrepreneurs know how important investors can be. According to the 2019 State of Entrepreneurship Survey by the Kauffman Foundation, 83% of entrepreneurs do not access bank loans or venture capital, and 65% rely on personal and family savings for startup capital. The right investors can provide much-needed funds and peace of mind, allowing you to focus on your business. The right investors also have a lot of experience and they can provide valuable advice. But, your pitch to investors needs to be compelling and persuasive.
-
Common myths about employee handbooks
Catherine Iste Business Management, Services & Risk ManagementEmployers are not required to have a handbook. That is true. State and federal regulations do, however, require employers to provide a variety of information to their employees. The easiest way to do this is often via some sort of handbook. Yet, for those organizations without a handbook, it can be easy to find excuses not to create one. Here are a few myths about handbooks and the corresponding reasons why it is a good idea for every employer to have one.
-
The future is when? The state of emerging technologies
Tory Barringer Science & TechnologyOn July 16, Elon Musk — billionaire, physicist, founder of multiple envelope-pushing tech startups and the real-life answer to Marvel’s Tony Stark — unveiled his latest project: Neuralink, an implantable "neural interface" designed to merge human and machine minds. It's a technology that, until recently, existed only in the realm of science fiction. But as we prepare for the grand future we've seen in movies and books, a dose of perspective might be in order. After all, it wasn’t that long ago when people envisioned cars zipping across city skylines in the year 2000. With that in mind, here's a quick rundown of some other major technological advancements and how they’re coming along.
-
Amazon prepares to disrupt the travel industry
Bambi Majumdar Travel, Hospitality & Event ManagementThe partnership between Amazon and Indian travel firm ClearTrip, announced earlier this year, revealed some of Jeff Bezos' vision for disrupting the travel industry. While this is not the first time that Amazon has made a foray into travel, the approach is radically different. The company's travel experiment in 2015 did not work, but that did not stop Amazon from thinking about travel. Its reentry into the online travel business could have far-reaching consequences for all.
All Marketing Articles