Corey Gustafson

Corey S. Gustafson serves as the President at JohnsByrne. JohnsByrne Company, a custom packaging and print solutions provider, has been a leader in the print and packaging industry since 1959 and partners with major brands in health & beauty, food and beverage, and consumer products. With a culture built around innovation, quality, design and speed, their offerings span value added folding cartons, specialty packaging and high impact direct mail.

Articles by Corey Gustafson

• Experiential marketing is in. Is your packaging creating an experience?

  Thursday, June 06, 2019

  Experiential marketing is about making your consumers feel truly immersed in the experience of your product. An often-overlooked opportunity for experiential marketing is packaging. Packaging provides companies with the opportunity to make their product even more interactive. By utilizing interactive elements in the opening experience and aesthetic of the packaging, you create a whole new realm of experiential opportunity. Let’s discuss how you can create an experience through packaging alone.