Hannah Hambleton

Hannah is a marketing expert and writer for Beambox.com. Beambox provides guest Wi-Fi marketing solutions for small business.

Articles by Hannah Hambleton

• How brick-and-mortar brands can effectively measure marketing ROI

  Friday, May 10, 2019

  Measuring marketing ROI is important for a brick-and-mortar brand, but it’s often more difficult than for an online business. Effective measurement of your marketing ROI will tell you how well your latest marketing campaigns are performing, if you need to make any improvements, and where to best allocate your marketing spend. Although you won’t be able to credit every real-life visitor or transaction to a specific marketing campaign, you can use a combination of reliable business key performance indicators (KPIs) and metrics.