Recent Articles

• Building authenticity in the B2B marketing world

  MultiView Marketing

  If you think about that billboard advertising a pint of Ben & Jerry’s ice cream, you know what lies ahead: A delicious snack featuring chunks of chocolate chip cookie dough, brownie gobs, and some creamy vanilla ice cream. Now how does this experience transfer over to the B2B world? So many companies are offering improved efficiency, miracle software platforms, and better conversion rates. But how do they actually stack up, and how can one trek through countless buzzwords to find out if their promises are kept? The answer lies in creating an authentic marketing strategy.

• Fax elimination or evolution?

  Kent McAllister Healthcare Administration

  Facsimile technology is as old as the hills. There are multiple steps and multiple components related to historic and current fax processes in businesses around the world. Yet most of the people who talk about "fax elimination" either don't understand the multiple components, drivers and incentives adequately enough to articulate them, or they don't take the time. This article takes one step in the direction of taking the time to explain the components and some of the resulting challenges related to fax elimination, and then suggests some steps in fax evolution that will be more palatable in the healthcare market.

• 3 of the most interesting firearms to debut at the 2020 SHOT Show

  John McAdams Recreation & Leisure

  The major outdoor brands typically unveil their new ammunition lines and even new cartridges (like the 27 Nosler) at SHOT Show each year. Not surprisingly, they also like to feature their new firearms at the show as well. Fortunately, the gun industry did not disappoint this year and there’s certainly a lot for hunters and shooters to like about the new crop of rifles and handguns hitting shelves this year. Here are three especially interesting new firearms that made headlines at the 2020 SHOT Show.

• Infographic: How better supply chain management leads to cost savings for…

  Lisa Miller Healthcare Administration

  In 2019, the cost of healthcare in the U.S. rose to $3.8 trillion, and hospital expenses accounted for one-third of all spending. Yet, 1 in 5 hospitals are at risk of closure due to financial pressure. This infographic outlines why that is and how better supply chain management can help.

• Why is the sports drink market slowing down?

  Bambi Majumdar Food & Beverage

  For years now, Gatorade and Powerade have been synonymous with high energy and hydration. Both these drinks have been an intrinsic part of American workout culture. They speed up rehydration after an intense workout, and users believe that they help in improving overall fitness and health. Despite the drinks' fandom, sales growth for sports drinks has slowed down recently. Consumers have begun to consider other drinks for hydration instead.

• The 3 C’s of healthcare communication: Compassion, clarity, and coherence

  Keith Carlson Medical & Allied Healthcare

  In healthcare, it can generally be agreed that one of the central pillars of the delivery of high-quality patient care is communication. It can also be readily agreed that communication is a central pillar of both inter- and intra-team cohesion and relationships. If this is truly the case, then why does communication break down so often and what can we do about improving it in the interest of staff satisfaction and retention, as well as the satisfaction of patients and their loved ones?

• Where do world travelers spend the most money? Here are the top 10 cities

  Chris Usatenko Travel, Hospitality & Event Management

  Where do the well-heeled prefer to spend their cash? How much did they spend? Which city is the spending capital of the world? Where are the top choices for consumers wanting a more upmarket experience? In this post, we'll discuss the top 10 travel destinations based on consumer spending in 2018.

• Health IT regulators to continue push back against ‘bad actors’

  Scott E. Rupp Healthcare Administration

  The healthcare hubbub that Epic Systems started in January with an email from its CEO and founder, Judy Faulkner, to several of its hospital and health system clients has continued in February. The tactic did not go unnoticed, and scathing responses were handed down by two of the industry’s leaders and several other industry insiders, including Microsoft, Google and Cerner. Still, more than a month on, the piling on continues. The latest comment is from Donald Rucker, M.D., head of the Office of the National Coordinator for Health IT (ONC).

• How sentiment analysis can help you focus your digital and social marketing

  Lisa Mulcahy Marketing

  It’s usually a good thing when customers or clients give you feedback, but it can be incredibly challenging to interpret the "gray areas" of what they are telling you. Within any positive or negative review, there's lots of nuance. For example, what emotions are customers really feeling as they describe their reactions? Knowing those can make a huge difference when it comes to refocusing your campaigns on a granular level. So, how do you determine them? Try sentiment analysis.

• Are flying cars and electric airplanes the next frontiers for transportation?

  Dave G. Houser Transportation Technology & Automotive

  The world’s auto and aviation industries and an ever-evolving list of innovative startups are increasingly entering a race to revolutionize air travel as we know it today. Flying cars and electric airplanes are the primary objectives of a host of major corporations and deep-pocketed investors. Boeing, Airbus, United Technologies, Textron, Uber, Google, GM, Ford, Porsche, Toyota and Hyundai are among the industry giants with a horse in the race — and winners will "future-proof" themselves as they develop tomorrow’s modes of transportation.

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