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Audio marketing: From radio to Clubhouse
Kristen Klepac MarketingAudio has substantially evolved since its early analog radio days, and today, it is an incredibly effective way to emotionally resonate with audiences and leave a lasting impression. In the past decade alone, there has been a continual upward climb of audio markets. As consumers look for ways to multitask or consume content on the go, podcasts, audiobooks, and streaming services are becoming more popular. As businesses learn about the power of audio, incorporating it into their marketing strategies will give voice to their brands and help them connect to customers through authentic conversations.
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7 lessons for the new manager or supervisor
Hank Boyer Business Management, Services & Risk ManagementBeing a first-time manager or supervisor can be a very scary time. The confidence you had in performing every facet of the job as one of the team now seems to abandon you as you ready yourself for your first day as the new supervisor. A little pep talk with yourself in the car on the way to work settles things a bit. But now, as you enter the department, it seems as if every eye is on you. You smile and warmly greet your team, though your mouth feels as dry as a cotton ball. You think, "What have I gotten myself into?"
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How to effectively onboard new remote employees
Sunny Dhami Business Management, Services & Risk ManagementRemote work has all but become standard as the world continues to navigate the COVID-19 crisis and its upcoming aftereffects. Of course, this means many teams will be welcoming new members without getting to meet them in person. These remote employees will have a completely different onboarding experience than many of their teammates did. The importance of doing a good job in this area can’t be overstated; the majority of employees are more likely to keep working for a company that provides them with an excellent onboarding experience. This article will take a look at the most effective tips for onboarding new remote employees.
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Adjourning on time: Promise or pressure?
Robert C. Harris Association ManagementSome board members are eager to depart before the meeting is adjourned. Is the promise of ending on time too much pressure? Directors must realize they are fiduciaries making decisions on behalf of the membership. They have to be present to fulfill their duties. To complete the work, a meeting should be well-organized, strategic, and have each person’s time valued. There are ways to stay on track and end in a timely manner.
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Why competition is good for you — and your legacy
Alan Weiss Business Management, Services & Risk ManagementWe all compete. And we do it much more frequently than we believe or admit to. We've all witnessed the bedlam that breaks loose when a plane lands and reaches the gate. The pilot signals with a bell that we can rise, and everyone leaps to their feet to access the overhead luggage. Our competition can reach cringeworthy levels. But not all of it is bad. When competition is overt, unabashed, unashamed, and focused, it can be good for your health, good for your soul, and good for the legacy you create daily. In effect, competition gives our lives meaning in six distinct ways.
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COVID-19 accelerated change. How do you stay ahead moving forward?
Philip Burns and William Putsis Business Management, Services & Risk ManagementThe COVID-19 pandemic was a catalyst that accelerated change in almost every industry. What used to take some companies five years to accomplish remarkably took them only five months during the pandemic. From at-home grocery retailing to working at home virtually, companies digitized their businesses and changed how they delivered services at unprecedented rates. While some companies were better positioned to deal with the challenges the pandemic presented, others struggled. Given this, consider three relevant questions for all business leaders in the context of their own organization and industry.
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5 helpful hints for teaching business ESL
Douglas Magrath EducationBusiness ESL falls under English for specific purposes as learners make the transition from general language to the specific varieties necessary in their future lines of work. The language taught in ESL classes needs to be relevant to the students’ interests. For business students, they need to get hands-on experience with the various aspects of the field and go beyond mere textbook examples. Here are some ideas that current teachers can use to help second language learners with business writing.
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5 behaviors that make (or break) global relationships
Paula Caligiuri, Ph.D. Business Management, Services & Risk ManagementWhether you’re working on assignment in a foreign country or hosting Zoom conferences with teams around the world, your ability to build relationships can make or break your business success. In some cultures, the strength of a relationship indicates your trustworthiness as a business partner — and building the relationship depends on five key behaviors.
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Why your team is drowning in data instead of actionable insights
Ruben Ugarte Business Management, Services & Risk ManagementYour data follows a similar pattern to Moore’s law. It doubles every few months. You might not even see the doubling, but your team is experiencing the effects of this exponential growth. Drowning in data isn’t the goal of any company. Every executive wants to use data to make better decisions and drive business outcomes. So how do teams end up in the deep end of the pool without a floating device? There are four reasons why teams fail to get insights out of their data. Let’s examine each one.
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The ultimate guide for making the perfect educational video
Victor Blasco MarketingAt the beginning of the pandemic, some of the changes brought by lockdown felt temporary. But, as time passes on, we realize that many of them are here to stay — like using digital platforms to work and learn from home. The rise of educational videos has also become part of the new normal, an increasingly popular tool for brands that want to engage with their customers while also teaching them something valuable. However, creating a flawless educational video is an art form. In this piece, I'm going to guide you through some important steps towards creating that ideal educational video.
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